The Marx Design Promotional Gift Presents Uppers, Downers and Middlers
Amelia Roblin — December 20, 2013 — Marketing
References: marxdesign.co.nz & packagingoftheworld
The whimsical concept of the Marx Design Promotional Gift will certainly have an effect on your present attitude. Interestingly, the contents of these pill bottles will likely have less of an impact than the packaging will.
With playful references to the pharmaceutical industry, this studio has done up a collection of three drugs that they've called Uppers, Middlers and Downers. The first are simply sugar tablets, the second are your more neutral breath mints and the last are the typically unpopular black jellybeans.
Each candy medication of the Marx Design Promotional Gift has been placed within a distinctive bottle and marked with a single line. The elevated mood is represented with an upturned smiling line, the level mood features a straight segment and the low mood capsules are indicated with a frown.
With playful references to the pharmaceutical industry, this studio has done up a collection of three drugs that they've called Uppers, Middlers and Downers. The first are simply sugar tablets, the second are your more neutral breath mints and the last are the typically unpopular black jellybeans.
Each candy medication of the Marx Design Promotional Gift has been placed within a distinctive bottle and marked with a single line. The elevated mood is represented with an upturned smiling line, the level mood features a straight segment and the low mood capsules are indicated with a frown.
Trend Themes
1. Mood-enhancing Packaging - Brands can innovate by using packaging that can uplift consumer mood and generate positive associations with their products.
2. Pharmaceutical-themed Marketing - Marketing campaigns that utilize colorful, quirky, or playful pharmaceutical iconography can be a disruptive and memorable trend.
3. Food-as-medicine Branding - Consumer packaged goods brands can market to the consumer's holistic health approach by developing products that maintain their health and uplift mood.
Industry Implications
1. Consumer Packaged Goods - CPGs can explore innovative ways in need-based functional food packaging to attract consumers and provide unique value propositions.
2. Marketing and Advertising - Marketers can consider creative pharmaceutical-themed campaigns that promote mood-enhancing qualities of their products, increasing interest and engagement.
3. Wellness and Health - Wellness and health brands can develop products that provide functionality against mood swings and offer alternatives to consumers looking for healthy solutions to improve their mental health.
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