The Cosmopolitan Australia March 2014 Cover Shoot Stars Robyn Lawley
Meghan Young — February 3, 2014 — Fashion
References: cosmopolitan.au & fashiongonerogue
The Cosmopolitan Australia March 2014 cover shoot stars plus-sized model Robyn Lawley, a regular favorite of the publication. Although perhaps the term 'plus-sized' shouldn't be used in this case considering her aversion to it. She reveals, "Personally, I hate the term ‘plus-size’. It’s ridiculous and derogatory--it puts women down and it puts a label on them. I want to be the swimwear label that fits the best in the world. That’s my goal. Whether we get there, we’ll see."
Shot in a midriff-baring bustier and high-waisted white pencil skirt picked out by stylist Nicole Adolphe, the blonde beauty was captured by photographer Kane Skennar. Dubbed 'The New Supermodel' in the Cosmopolitan Australia March 2014 cover shoot, it provides a healthy for the female population. Lawley is still unattainably sexy, but with a real woman vibe.
Shot in a midriff-baring bustier and high-waisted white pencil skirt picked out by stylist Nicole Adolphe, the blonde beauty was captured by photographer Kane Skennar. Dubbed 'The New Supermodel' in the Cosmopolitan Australia March 2014 cover shoot, it provides a healthy for the female population. Lawley is still unattainably sexy, but with a real woman vibe.
Trend Themes
1. Body Positive Fashion - The trend of featuring curvy and plus-sized models in fashion campaigns and magazines is disrupting traditional beauty standards and promoting body positivity.
2. Swimwear Inclusivity - The trend of creating swimwear labels that cater to diverse body types presents an opportunity for disruptive innovation in the fashion industry.
3. Real Woman Aesthetic - The trend of showcasing models with a 'real woman' vibe challenges the unrealistic beauty standards set by the fashion industry and opens up opportunities for inclusive marketing campaigns.
Industry Implications
1. Fashion - Fashion brands and designers have the chance to disrupt the industry by embracing body positivity and creating inclusive fashion collections.
2. Swimwear - The swimwear industry can benefit from innovating and expanding their sizing options to cater to a wider range of body types.
3. Marketing - The marketing industry has the opportunity to shift towards inclusive advertising campaigns that celebrate diverse body types and challenge societal beauty standards.
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