Vitamins & Placebo by Zim And Zou is Eye-Opening
Meghan Young — November 19, 2013 — Lifestyle
References: zimandzou.fr & behance.net
The Vitamins & Placebo art series is an eye-opening project that appeals to people's need to know about what it is they are putting into their bodies. With the emphasis on health being put on modern society as well as developing countries, it is easy to be blinded by all the different products that make tons of promises, many of which have no return.
Created by Zim And Zou, a design studio based in Nancy, France, for the DER SPIEGEL Wissen magazine, the Vitamins & Placebo art series is comprised of two main images. The first revolves around a split-open pill with fruits and vegetables spilling out while the other pill gushing with fake medicine boxes with fake names. Some of the boxes are sliced in half to show their emptiness.
Created by Zim And Zou, a design studio based in Nancy, France, for the DER SPIEGEL Wissen magazine, the Vitamins & Placebo art series is comprised of two main images. The first revolves around a split-open pill with fruits and vegetables spilling out while the other pill gushing with fake medicine boxes with fake names. Some of the boxes are sliced in half to show their emptiness.
Trend Themes
1. Health Consciousness - The trend of increasing health consciousness is an opportunity for businesses to develop products and services that prioritize transparency and informed decision-making when it comes to consuming medication
2. Artistic Education - The trend of using art as a means of education or raising awareness presents an opportunity for art institutions to develop programming around themes related to health, medicine, and the pharmaceutical industry
3. Product Labeling - The trend of scrutinizing product labels and ingredient lists presents an opportunity for the pharmaceutical industry to prioritize accurate and transparent labeling to build consumer trust and loyalty
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can capitalize on the trend towards transparency and increasing scrutiny of product labeling by investing in accurate and informative labeling practices
2. Art - Art institutions can leverage the trend of using art to raise awareness around health and medicine by creating programming and exhibitions that engage audiences with these themes
3. Nutrition - The trend of increased health consciousness presents opportunities for nutrition-focused businesses to develop products and services that prioritize transparency and healthy eating practices
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