The Max Factor Summer 2014 Campaign Stars Gwyneth Paltrow
Meghan Young — July 3, 2014 — Fashion
References: maxfactor & fashiongonerogue
The Max Factor Summer 2014 ad campaign pays tribute to four iconic women in both the movie and music industries. Audrey Hepburn, Madonna, Farah Fawcett and Brigitte Bardot are reincarnated through American actress Gwyneth Paltrow. Spanning the decades between the fifties to the eighties, the looks are as iconic as the celebrities themselves are. Yet people might be more astounded by the blonde beauty's transformations.
Showcasing the brand's cosmetics in a variety of ways since all of the personalities chosen are so different from one another, the Max Factor Summer 2014 ad campaign is a visual treat. Paltrow reveals, "There’s a picture of me sitting on [my mum's] lap in a make-up chair trying to do her lipstick. I was always in that world of make-up and make-up artists.”
Showcasing the brand's cosmetics in a variety of ways since all of the personalities chosen are so different from one another, the Max Factor Summer 2014 ad campaign is a visual treat. Paltrow reveals, "There’s a picture of me sitting on [my mum's] lap in a make-up chair trying to do her lipstick. I was always in that world of make-up and make-up artists.”
Trend Themes
1. Generational Celeb Makeup Ads - Opportunity for brands to create ad campaigns that pay tribute to iconic women from different generations.
Industry Implications
1. Cosmetics - Opportunity to create and promote cosmetics products inspired by iconic celebrities from different eras.
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