The Cruise M-Bike Limited Edition Pays Tribute to BMW M Series Cars
Rahul Kalvapalle — April 12, 2015 — Autos
References: press.bmwgroup & gizmag
The Cruise M-Bike Limited Edition is a bicycle crafted together by BMW to pay tribute to the company's M Series of cars. The bike features a gorgeous paint job that BMW calls "characteristic Austin Yellow Metallic", made famous by the BMW M series. Only 500 models of this bike will be made available.
The bike wasn't actually designed by the M division, although it clearly and unabashedly pays tribute to the M division. The bike also uses various modern design and lightweight construction elements. Its frame, which is highly rigid, is made of hydro-formed aluminum frame and carbon elements, which make it both very stable and light. The bike also has individually adjustable handlebars that make riding more comfortable.
While most people associate BMW solely with cars, the German automaker has been making bikes for over six decades, and that expertise and heritage is plainly evident in the Cruise M-Bike Limited Edition.
The bike wasn't actually designed by the M division, although it clearly and unabashedly pays tribute to the M division. The bike also uses various modern design and lightweight construction elements. Its frame, which is highly rigid, is made of hydro-formed aluminum frame and carbon elements, which make it both very stable and light. The bike also has individually adjustable handlebars that make riding more comfortable.
While most people associate BMW solely with cars, the German automaker has been making bikes for over six decades, and that expertise and heritage is plainly evident in the Cruise M-Bike Limited Edition.
Trend Themes
1. Limited Edition Bicycles - Creating limited edition bicycles that pay tribute to iconic vehicles presents an opportunity to leverage nostalgia and exclusivity.
2. Hybrid Design - Incorporating modern design elements and lightweight construction in bicycles allows for improved performance and comfort.
3. Automaker Diversification - Expanding into the bicycle industry allows automakers to showcase their expertise, heritage, and brand identity beyond cars.
Industry Implications
1. Automotive - The automotive industry can explore collaborations with bicycle manufacturers to create special edition bikes and tap into a new market segment.
2. Sporting Goods - Sporting goods companies can adopt hybrid design principles to create high-performance bicycles that appeal to both enthusiasts and casual riders.
3. Design and Lifestyle - Design and lifestyle industries can leverage the limited edition trend to create collectible, aesthetically appealing bicycles that cater to consumers seeking unique products.
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