This Company Transforms Recognizable Brand Identities into Beers
Katherine Pendrill — July 8, 2015 — Art & Design
'Printsome' is a T-shirt banding company that is now transforming recognizable brand identities into bottles of beer. Covering famous brands such as Facebook, Apple and Nike, the beers are designed to capture the full essence of a company and its individual identity.
Each beer is designed according to how a brand presents itself to its target audience. This means that everything from the alcohol content to the logo and even the calorie count is all determined by the spirit of the brand in question. Printsome even takes into consideration the history of the brand and how people have perceived the company over time. For example, the Facebook beer is light on flavor and designed to be shared with friends. The slogan chosen for this particular beer is "‘a beer to connect with."
The main motivation behind the project is to demonstrate how recognizable brand identities influence their audience and how other marketers can use this information.
Each beer is designed according to how a brand presents itself to its target audience. This means that everything from the alcohol content to the logo and even the calorie count is all determined by the spirit of the brand in question. Printsome even takes into consideration the history of the brand and how people have perceived the company over time. For example, the Facebook beer is light on flavor and designed to be shared with friends. The slogan chosen for this particular beer is "‘a beer to connect with."
The main motivation behind the project is to demonstrate how recognizable brand identities influence their audience and how other marketers can use this information.
Trend Themes
1. Brand Identity Beers - Companies are transforming recognizable brand identities into bottles of beer, incorporating everything from the logo to alcohol content and calorie count.
2. Personalized Alcohol Products - The concept of crafting a unique beverage according to how it represents a brand shows potential for future variations, allowing companies to offer personalized alcohol products that reflect their individual identities.
3. Innovative Brand Marketing - Using recognizable brand identities to market unique products like beer could pave the way for innovative brand marketing campaigns that tap into nostalgia and customer loyalty.
Industry Implications
1. Alcohol - The alcohol industry can benefit from creating personalized alcohol products designed to reflect a company's brand identity.
2. Marketing - The marketing industry can use the concept of brand identity beers to offer new creative solutions to companies looking to market their products in a unique way.
3. Merchandising - The merchandising industry offers the potential for expansion by offering innovative branded products such as beer that capture the essence of a company's brand identity.
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