José de la O & Mirai Innovation Tap the Creativity of the Brain
Kalin Ned — August 23, 2019 — Art & Design
References: mirai-innovation-lab & dezeen
The creativity of the brain surely knows no immediate boundaries and this is what designer José de la O attempts to derive from his collaboration with Japan-based tech company Mirai Innovation.
The partners work together on a project that will utilize brainwaves to determine the aesthetics of a vase. The experimental project depends on a device that has been developed by Mirai Innovation. Called 'Auda,' the gadget is a piece of headgear that "monitors different bio-signals from the brain, including electro-encephalograms." The collaborators employ this as they test the creativity of the brain. The initative is also intended to imagine a future where "learning a specific craft, a 3D software, or even sketching, [is no longer] necessary to design and produce everyday objects.|
The partners work together on a project that will utilize brainwaves to determine the aesthetics of a vase. The experimental project depends on a device that has been developed by Mirai Innovation. Called 'Auda,' the gadget is a piece of headgear that "monitors different bio-signals from the brain, including electro-encephalograms." The collaborators employ this as they test the creativity of the brain. The initative is also intended to imagine a future where "learning a specific craft, a 3D software, or even sketching, [is no longer] necessary to design and produce everyday objects.|
Trend Themes
1. Brainwave-designed Products - New technologies that utilize brainwaves to determine aesthetics of everyday objects will disrupt traditional product design processes.
2. Neuroscience-informed Creativity - Innovative approaches to creativity that utilize neuroscience and bio-signals from the brain will create new opportunities for designers and artists.
3. Brain-computer Interfaces for Design - Designers and engineers will increasingly explore the use of brain-computer interfaces to translate brain signals into design decisions, leading to new forms of collaboration and creativity.
Industry Implications
1. Product Design - The product design industry will be disrupted by the use of technologies that employ neuroscientific methods to determine aesthetics.
2. Technology - The technology industry will be at the forefront of developing new tools and devices that utilize brainwaves to enhance creativity in various fields.
3. Art and Design Education - The use of brain-computer interfaces in design will lead to new approaches to teaching art and design, with a greater emphasis on creativity and experimentation.
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