New Video Tools Were Added to Facebook to Help Creators and Broadcasters
Daniel Johnson — September 17, 2019 — Tech
References: newsroom.fb & techcrunch
New video tools have recently been added to Facebook, which are intended to make it easier for video creators as well as broadcasters. Facebook's new video tools are the result of changes to Watch Party and CreatorStudio. Improving the platform may entice broadcasters to use the platform.
The changes to Watch Party include the ability for users to set a time for future content. This will allow users to build anticipation for upcoming content. Additionally, a replay function was added, which will allow users to view video content after it has aired. Creator Studio allows users to manage their content as well as monetize already existing content. Changed to Creator Studio include new Distribution metrics, which will show users a video's performance, based on Minute Views, Average minutes Watched, as well as Retention.
Image Credit: Facebook
The changes to Watch Party include the ability for users to set a time for future content. This will allow users to build anticipation for upcoming content. Additionally, a replay function was added, which will allow users to view video content after it has aired. Creator Studio allows users to manage their content as well as monetize already existing content. Changed to Creator Studio include new Distribution metrics, which will show users a video's performance, based on Minute Views, Average minutes Watched, as well as Retention.
Image Credit: Facebook
Trend Themes
1. Enhanced Video Creation - The new video tools on Facebook provide enhanced features for video creators, allowing them to create more engaging content.
2. Interactive Viewing Experience - The changes to Facebook's Watch Party introduce interactive elements such as setting a time for future content and the replay function, providing a more engaging and interactive viewing experience.
3. Improved Content Management and Monetization - The updates to Facebook's Creator Studio offer content creators better management tools and the ability to monetize their existing content, opening up new opportunities for revenue generation.
Industry Implications
1. Social Media Platforms - Social media platforms can leverage the trends in enhanced video creation and interactive viewing experience to attract more users and increase engagement.
2. Video Content Creation - The enhanced video creation tools in Facebook can benefit the video content creation industry by providing creators with more options and features to produce high-quality and engaging content.
3. Digital Advertising and Marketing - The improved content management and monetization features in Facebook's Creator Studio offer opportunities for digital advertising and marketing companies to leverage creators' content and reach a wider audience.
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