Yoke & Janneke's Half Face Makeup Ads Reveal Inner Potential
Laura McQuarrie — August 4, 2014 — Fashion
These half face makeup print ads for the Yoke & Janneke Hairstyling & Make Up Saloon depict bringing out what's already on the inside. Although makeup is typically though of as something that is applied as a cover up, these ads are about unearthing the potential of a hair or makeup stylist.
One of the ads shows a more tame beauty makeup, while the other one goes a little more dramatic than a daily makeup look, in addition to a striking curly hairstyle. The Yoke & Janneke Saloon print ads claim that "We know she is inside of you," speaking directly to an audience of females who are looking to bring out their best side.
One of the ads shows a more tame beauty makeup, while the other one goes a little more dramatic than a daily makeup look, in addition to a striking curly hairstyle. The Yoke & Janneke Saloon print ads claim that "We know she is inside of you," speaking directly to an audience of females who are looking to bring out their best side.
Trend Themes
1. Half Face Makeup - Disruptive innovation opportunity: Develop new techniques and products that emphasize half face makeup to highlight inner potential.
2. Unearthing Potential - Disruptive innovation opportunity: Create services and tools that focus on revealing and enhancing the hidden talents and skills within individuals.
3. Hairstyling & Makeup Stylists - Disruptive innovation opportunity: Build platforms and resources to empower hairstyling and makeup professionals to tap into their creative potential.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Explore new approaches to cosmetics that emphasize personal expression and authenticity.
2. Salons - Disruptive innovation opportunity: Integrate technology and innovative services into salon experiences to help customers uncover their true beauty potential.
3. Personal Development - Disruptive innovation opportunity: Develop tools and resources that enable individuals to unlock and maximize their inner potential.
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