Vans Customs Uses a Machine to Create Personalized Sneakers
Ellen Smith — September 7, 2017 — Art & Design
Vans is elevating the concept of original design with a new machine that can create a pair of personalized sneakers in less than 15 minutes.
Vans Customs simplifies every step of the design process, from pattern selection, to the physical printed copy. Using an app, users simply select and place a virtual design on top of a blank pair of sneakers. Within minutes, the machine prints the design onto the canvas shoes, resulting in a one-of-a kind pair. Vans' brand has remained dedicated to customization throughout the years and is continuously seeking ways to remove creative barriers to allow for a more instant and streamlined process.
This machine makes customization and design more accessible to the masses, encouraging creative thought and self-expression.
Vans Customs simplifies every step of the design process, from pattern selection, to the physical printed copy. Using an app, users simply select and place a virtual design on top of a blank pair of sneakers. Within minutes, the machine prints the design onto the canvas shoes, resulting in a one-of-a kind pair. Vans' brand has remained dedicated to customization throughout the years and is continuously seeking ways to remove creative barriers to allow for a more instant and streamlined process.
This machine makes customization and design more accessible to the masses, encouraging creative thought and self-expression.
Trend Themes
1. Instant Customization - Vans' personalized sneakers machine offers instant customization, making it a disruptive innovation opportunity in the fashion industry.
2. Streamlined Design Process - Vans' machine simplifies the design process, presenting an opportunity for disruptive innovation in the technology and retail industries.
3. Mass Customization - Vans' personalized sneakers machine enables mass customization, representing a disruptive innovation opportunity in the footwear industry.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities in instant customization with Vans' personalized sneakers machine.
2. Technology - Vans' machine presents disruptive innovation opportunities in streamlining the design process through technology.
3. Retail - The retail industry can benefit from Vans' personalized sneakers machine by offering mass customization options to customers.
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