The Haelssen and Lyon Tea Calendar Offers a Cup of Tea Everyday
Michael Hemsworth — May 8, 2013 — Lifestyle
References: haelssen-lyon.de & theinspirationroom
Drinking the days of the year might seem like an obscure concept, but the Haelssen and Lyon Tea Calendar allows one to do just that by transforming each day of the year into a bag of tea. The Calendar works by simply tearing off the bag that corresponds to that particular day of the week.
Created as an offering to business partners, the Haelssen and Lyon Tea Calendar is an exceptional means of marketing paraphernalia that highlights the tea brand's ability to make the ordinary extraordinary. Should the Haelssen and Lyon Tea Calendar go on sale, it would no doubt become a hit based on the clever design and means of interaction that it offers. However, only time will tell if this will be a reality, so for now we'll just have to ogle the Haelssen and Lyon Tea Calendar from afar.
Created as an offering to business partners, the Haelssen and Lyon Tea Calendar is an exceptional means of marketing paraphernalia that highlights the tea brand's ability to make the ordinary extraordinary. Should the Haelssen and Lyon Tea Calendar go on sale, it would no doubt become a hit based on the clever design and means of interaction that it offers. However, only time will tell if this will be a reality, so for now we'll just have to ogle the Haelssen and Lyon Tea Calendar from afar.
Trend Themes
1. Tea-incorporated Calendars - Incorporating tea into everyday products like calendars provides a unique way to market a tea brand and creates an opportunity for disruption in promotional products and marketing strategies.
2. Daily Interactive Branding - Interactive and unique daily products like the Haelssen and Lyon Tea Calendar create opportunities for brands to showcase their products in a personal and memorable way, setting new standards for marketing and branding techniques.
3. Consumable Promotional Products - Promoting products that can be consumed like the Haelssen and Lyon Tea Calendar creates opportunities for brands to leave consumers with a lasting physical impression, creating disruption in promotional product industries.
Industry Implications
1. Tea Industry - Tea brands can capitalize on incorporating their product into unique marketing products, like calendars, to further differentiate themselves from competitors and generate buzz among consumers.
2. Promotional Product Industry - Incorporating consumable products like the Haelssen and Lyon Tea Calendar into traditional promotional product offerings creates an opportunity for disruption within the industry, encouraging other companies to think outside the box when creating marketing materials.
3. Marketing Industry - Unique and interactive daily products like the Haelssen and Lyon Tea Calendar can change the traditional marketing landscape, creating new opportunities for personalized experiences and memorable branding techniques.
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