The Literatti Movement Puts a Spotlight on Cleaning the Environment
Michael Baxter — January 13, 2014 — Social Good
References: litterati.org & fastcoexist
The Literatti movement is cleaning up the streets, one picture at a time. Founder Jeff Krischner is trying to get people to take responsibility for the environment around them.
The movement is simple; take a picture of a piece of garbage, pick it up and throw it out and upload the picture to the Literatti website. The photos themselves range from being more amateur quick shots of garbage and some actually look like artistic pieces of garbage gathering art.
The movement definitely has legs as since the inception, it has gone from simply Jeff taking photos of garbage in San Francisco to over 30,000 photos of litter, which would equate to just as many pieces thrown out. That's how you take your environment's well-being into your own hands.
The movement is simple; take a picture of a piece of garbage, pick it up and throw it out and upload the picture to the Literatti website. The photos themselves range from being more amateur quick shots of garbage and some actually look like artistic pieces of garbage gathering art.
The movement definitely has legs as since the inception, it has gone from simply Jeff taking photos of garbage in San Francisco to over 30,000 photos of litter, which would equate to just as many pieces thrown out. That's how you take your environment's well-being into your own hands.
Trend Themes
1. Physically-engaged Activism - The Literatti movement demonstrates the trend of individuals actively participating in cleaning up their environment through small actions like picking up litter and documenting it.
2. Artistic Environmentalism - The Literatti movement reflects the trend of using art and visual mediums to raise awareness and bring attention to environmental issues.
3. Crowd-sourced Conservation - The Literatti movement exemplifies the trend of harnessing the collective power and engagement of a community to address environmental challenges, with individuals contributing photos of litter from different locations.
Industry Implications
1. Environmental Services - The Environmental Services industry can explore partnering with the Literatti movement to offer garbage collection tools, resources, and support to individuals who are passionate about cleaning up the environment.
2. Social Media Platforms - Social media platforms have an opportunity to collaborate with the Literatti movement by creating dedicated features or campaigns to encourage users to share photos and stories of their own litter clean-up efforts.
3. Art and Photography - The Art and Photography industry can capitalize on the trend of artistic environmentalism by promoting and showcasing artwork inspired by the Literatti movement, highlighting the beauty in cleaning up the environment.
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