Sire 24 Wine Packaging Captures the Gaze of the Consumer with Force
Amelia Roblin — December 5, 2012 — Marketing
References: d6gn & packagingoftheworld
Quite unusually, Sire 24 wine packaging does not rely so heavily on the appearance of its label in order to attract buyers. Thanks to its atypical shape, it stands out very noticeably amidst the rows and rows of nearly identical bottles on the liquor store shelf.
But d6gn Studio of Spain did not merely remodel the vessel for the sake of being different, for this cinched base houses a filter to help complete the manufacturing process of the grape-derived alcoholic beverage. This addition to the standard wine bottle shortens the production process and eliminates the need to introduce unnecessary chemicals as a means to separate sediment.
Of course, no opportunity was taken to slack on the label of Sire 24 wine packaging. It's decorated with an exquisite watercolor painting of a grape vine that gets its pigment from actual red wine.
But d6gn Studio of Spain did not merely remodel the vessel for the sake of being different, for this cinched base houses a filter to help complete the manufacturing process of the grape-derived alcoholic beverage. This addition to the standard wine bottle shortens the production process and eliminates the need to introduce unnecessary chemicals as a means to separate sediment.
Of course, no opportunity was taken to slack on the label of Sire 24 wine packaging. It's decorated with an exquisite watercolor painting of a grape vine that gets its pigment from actual red wine.
Trend Themes
1. Unconventional Packaging - Sire 24 wine packaging's atypical shape and design challenges the traditional packaging norms, creating an opportunity for other industries to explore unconventional packaging solutions.
2. Efficient Manufacturing - The addition of a filter in the cinched base of Sire 24 wine packaging streamlines the production process and offers an opportunity for other industries to optimize manufacturing efficiency.
3. Eco-friendly Packaging - Sire 24's elimination of unnecessary chemicals through the filter in the bottle base presents an opportunity for industries to adopt eco-friendly packaging methods.
Industry Implications
1. Wine and Liquor - The unconventional shape and design of Sire 24 wine packaging can inspire innovations in the wine and liquor industry, attracting consumers with unique packaging.
2. Food and Beverage - The efficient manufacturing process of Sire 24 wine packaging can be applied to other food and beverage industries, optimizing production and reducing waste.
3. Packaging and Design - The eco-friendly approach of Sire 24 wine packaging opens opportunities for the packaging and design industry to explore sustainable solutions in their designs.
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