Sainsbury's Christmas Sandwich is Presented Like an Ornament
Laura McQuarrie — November 20, 2017 — Lifestyle
As common as it is to see dessert and beauty products sold in seasonal packaging that resembles a snow globe, there are few savory options that are presented in the same way. For Christmas this year, Sainsbury's is challenging this with The Snow Globe.
The Snow Globe introduces a festive sandwich that is said to be "Christmas dinner in a brioche roll." The sandwich is packed with stuffing, British bacon and turkey, Brussels sprout slaw, mayonnaise, spinach, plus cranberry and port sauce. The grab-and-go sandwich is presented in a domed container that resembles a snow globe.
Alongside this sandwich, Sainsbury's also unveiled other holiday-themed options such as the Boxing Day Sub Roll, Turkey Feast Sandwich and the Turkey Feast Wrap.
The Snow Globe introduces a festive sandwich that is said to be "Christmas dinner in a brioche roll." The sandwich is packed with stuffing, British bacon and turkey, Brussels sprout slaw, mayonnaise, spinach, plus cranberry and port sauce. The grab-and-go sandwich is presented in a domed container that resembles a snow globe.
Alongside this sandwich, Sainsbury's also unveiled other holiday-themed options such as the Boxing Day Sub Roll, Turkey Feast Sandwich and the Turkey Feast Wrap.
Trend Themes
1. Festive Food Packaging - Opportunity to innovate and experiment with packaging designs to align with holiday celebrations and festivities.
2. Savory Snow Globe Packaging - Developing unique snow globe packaging options for savory food items to create a unique and memorable customer experience.
3. Holiday-themed Food Offerings - Exploring the creation and marketing of holiday-themed food offerings to capture the attention of consumers during the holiday season.
Industry Implications
1. Packaging Industry - Opportunity to revamp packaging designs and create unique holiday-themed packaging solutions that align with the needs and desires of customers.
2. Food Industry - Opportunity to create new holiday-themed food options that appeal to customers, along with introducing unique packaging designs that stand out from competitors.
3. Retail Industry - Exploring the creation and marketing of holiday-themed products can give retailers a competitive edge during the holiday season, potentially boosting sales and customer engagement.
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