Canva Launches Its New AI-Enabled Design Tool For All Its Users
Niko Pajkovic — November 10, 2022 — Art & Design
Popular design app Canva has announced the launch of its newest feature, a built-in text-to-image artificial intelligence tool. After testing the feature for two months, the company has now decided to make it available for all of its 100+ million users.
The tool leverages an open-source text-to-image model called 'Stable Diffusion' and a handful of other UI-based elements. For users, it allows them to input message prompts in the form of full sentences, which the tool will then automatically turn into AI-generated images. Specific image categories offered by the feature include photos, paintings, patterns, concept art, and 3D renderings.
"We’re treating this as very much a learning experience for our community,” said Cameron Adams, the co-founder, and chief product officer of Canva. "We’re keen to get this technology in front of them because it’s an emergent field, and the exact way it works and how customers will interact with it is still being developed"
Image Credit: Canva
The tool leverages an open-source text-to-image model called 'Stable Diffusion' and a handful of other UI-based elements. For users, it allows them to input message prompts in the form of full sentences, which the tool will then automatically turn into AI-generated images. Specific image categories offered by the feature include photos, paintings, patterns, concept art, and 3D renderings.
"We’re treating this as very much a learning experience for our community,” said Cameron Adams, the co-founder, and chief product officer of Canva. "We’re keen to get this technology in front of them because it’s an emergent field, and the exact way it works and how customers will interact with it is still being developed"
Image Credit: Canva
Trend Themes
1. Text-to-image AI - Canva's new AI-enabled design tool shows a growing trend towards using AI to generate images based on text prompts.
2. Ui-based Automation - Canva's incorporation of Stable Diffusion into its platform shows a trend towards UI-based automation becoming more accessible to non-expert users.
3. Open-source AI - The use of open-source text-to-image model Stable Diffusion by Canva is part of a growing trend towards the democratization of AI technology.
Industry Implications
1. Graphic Design - Canva's text-to-image AI tool is a potential disruption opportunity for graphic design by automating the image creation process.
2. Marketing - Canva's AI tool could disrupt marketing by enabling the creation of custom and personalized marketing images at scale.
3. E-commerce - The incorporation of AI-generated imagery into e-commerce could disrupt the industry by providing detailed, personalized product images without requiring expensive photo shoots.
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