This Exclusive Johnnie Walker Release Dropped with a Non-Fungible Token
Laura McQuarrie — September 13, 2022 — Lifestyle
References: prnewswire
In partnership with the first-of-its-kind D2C non-fungible token marketplace for luxury wine and spirits, BlockBar.com, and Web3 consultancy Vayner3, the world's top Scotch Whisky brand is introducing a new Johnnie Walker release.
75 limited-edition Johnnie Walker Blue Label Ghost and Rare expressions are available on BlockBar.com and this release explores "the character of exceptional and rare whiskies from one of world's most famous Grain Whisky distilleries." For the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, there's not just the physical one-liter bottle that's dropping, there's also an NFT bottle and a unique art piece by award-winning generative AI artist and photographer Ivona Tau that takes cues from water and its waves as an unstoppable force of nature.
75 limited-edition Johnnie Walker Blue Label Ghost and Rare expressions are available on BlockBar.com and this release explores "the character of exceptional and rare whiskies from one of world's most famous Grain Whisky distilleries." For the fifth installment and first Johnnie Walker Blue Label Ghost and Rare release from Master Blender Emma Walker, there's not just the physical one-liter bottle that's dropping, there's also an NFT bottle and a unique art piece by award-winning generative AI artist and photographer Ivona Tau that takes cues from water and its waves as an unstoppable force of nature.
Trend Themes
1. Luxury NFT Collectibles - Opportunities for luxury brands to explore NFT collectibles as a new form of premium product and enhance customer experience.
2. D2C NFT Marketplace - The emergence of a new D2C marketplace for luxury wine and spirits leveraging NFT technology represents a disruptive innovation in the liquor industry.
3. AI Artists in Branding - Brands can leverage AI-generated artworks in branding to create unique and compelling visual identities.
Industry Implications
1. Liquor Industry - The use of NFT technology to create exclusive, limited-edition bottles represents an opportunity for the liquor industry to embrace digital innovation and grow in the luxury market.
2. Blockchain Industry - Blockchain and cryptocurrency companies can partner with luxury brands to develop innovative D2C marketplaces that leverage NFT technology as a new asset class.
3. Artificial Intelligence Industry - The use of AI-generated artwork in branding presents an opportunity for AI companies to collaborate with luxury brands to create unique and visually appealing branding assets.
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