Côte&Ciel Teams Up with AI Artist NEWFACET* for a New Campaign
Jana Pijak — May 16, 2023 — Fashion
References: coteetciel
Parisian accessory label Côte&Ciel announced its latest campaign, developed in partnership with AI artist NEWFACET*.
Relying on cutting-edge technology, the campaign combines AI-generated imagery with 3D renderings of the brand's Allura range.
The collection consists of recycled/synthetic leather products, with the material sourced from industrial waste. The ARNO, ISARM and SORMONNE accessories fuse luxury and responsible design and are synonymous with Côte&Ciel's tactile design style.
The process for this campaign started with the creation of detailed 3D maps of each product, which were later loaded into NEWFACET*'s AI system. With the help of machine learning algorithms, the campaign's striking visual representations are brought to life. They depict AI models wearing the brand's products and showcase the endless creative potential of AI systems, a positive response to some skepticism surrounding the evolving technology.
Image Credit: Côte&Ciel
Relying on cutting-edge technology, the campaign combines AI-generated imagery with 3D renderings of the brand's Allura range.
The collection consists of recycled/synthetic leather products, with the material sourced from industrial waste. The ARNO, ISARM and SORMONNE accessories fuse luxury and responsible design and are synonymous with Côte&Ciel's tactile design style.
The process for this campaign started with the creation of detailed 3D maps of each product, which were later loaded into NEWFACET*'s AI system. With the help of machine learning algorithms, the campaign's striking visual representations are brought to life. They depict AI models wearing the brand's products and showcase the endless creative potential of AI systems, a positive response to some skepticism surrounding the evolving technology.
Image Credit: Côte&Ciel
Trend Themes
1. AI-generated AR Campaigns - AI and AR technology combined to create visually stunning campaigns with endless creative potential for fashion and accessory brands.
2. Sustainable Accessories - Recycled and synthetic leather products sourced from industrial waste present responsible design opportunities for luxury accessory brands.
3. Machine Learning in Visual Design - The use of machine learning algorithms in visual design could lead to innovative campaigns and product designs for fashion and accessory industries.
Industry Implications
1. Fashion and Accessories - AI and AR technology can be used in the fashion and accessory industries to create visually stunning campaigns and innovative product designs.
2. Sustainability - The use of recycled and synthetic materials in luxury accessory brands can lead to responsible design and sustainability trends.
3. Artificial Intelligence - The evolving technology of AI in visual design presents disruptive innovation opportunities for fashion and accessory industries.
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