Fluency.inc is Transforming the Digital Advertising Industry
Jana Pijak — May 12, 2023 — Business
References: fluency.inc
Aiming to revolutionize the digital advertising industry, Fluency.inc is a platform designed to meet the ever-evolving challenges of the digital advertising world. Its team started the company after realizing that most of their time was spent more on tactics rather than strategy and describe being consumed by tasks that were "more mundane than creative."
In an effort to make more time for creativity within the digital advertising industry, Fluency.inc empowers businesses to transform their processes and enhance the lives of their staff. The platform is the first of its kind to use Robotic Process Automation (RPA) to deliver a number of unique campaigns instantly across multiple channels. The automation technology optimizes processes, streamlines workflows, and eliminates manual tasks, freeing up employees' time for more creative endeavors and strategy.
In an effort to make more time for creativity within the digital advertising industry, Fluency.inc empowers businesses to transform their processes and enhance the lives of their staff. The platform is the first of its kind to use Robotic Process Automation (RPA) to deliver a number of unique campaigns instantly across multiple channels. The automation technology optimizes processes, streamlines workflows, and eliminates manual tasks, freeing up employees' time for more creative endeavors and strategy.
Trend Themes
1. Robotic Process Automation in Advertising - With Fluency.inc introducing Robotic Process Automation (RPA) in the digital advertising industry, other companies can adapt RPA solutions to automate repetitive tasks and focus more on creativity and strategy.
2. Platformization of Advertising - Fluency.inc's platformization of digital advertising highlights the need for other companies to create multi-channel, automated, and streamlined advertising platforms to stay competitive and increase productivity.
3. Empowering Employees with Automation - The use of RPA by Fluency.inc to automate tasks in digital advertising can inspire companies in other industries to empower their employees by implementing automation technology to increase productivity, creativity and provide a better work-life balance.
Industry Implications
1. Digital Advertising - Fluency.inc's innovative use of RPA shows that the digital advertising industry has ripe opportunities for companies to benefit from automation technology and optimize their campaign delivery systems.
2. Marketing Automation Software - Fluency.inc's platformization and use of RPA in digital advertising highlights the need for other marketing automation software companies to expand their automation features and offer multi-channel solutions, giving businesses more opportunities to enhance their processes and creativity.
3. Enterprise Productivity Software - The RPA technological shift in the digital advertising industry can also inspire enterprise productivity software industries to offer more automated workflow solutions, ultimately increasing employee productivity and enhancing creativity and strategy implementation.
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