Admix and Landvault Teamed up for Metaverse Development Solutions
Colin Smith — June 20, 2022 — Tech
References: landvault.io & venturebeat
'Admix' is a web2 company experienced in digital advertising through video games and virtual experiences that announced a new merger with 'Landvault.' Landvault is a web3 company that is most known for its pivotal role in the development of high-profile metaverses such as 'The Sandbox' and 'Decentraland,' two of the largest virtual worlds in the space.
The new joint company will continue to be known as Landvault and it purports itself to be a "metaverse construction company" focused on the development and maintenance of virtual worlds. Admix will bring its experience with embedded, non-intrusive advertising to the team while creating virtual worlds that are both enjoyable and profitable, without the profitability taking away from the experiences.
The companies have collectively raised over $50 million USD to pursue this initiative and related initiatives, with the new joint valuation of Landvault clocking in at approximately $300 million. Both companies have expressed excitement toward the future world of web3 and the roles that they get to play in shaping this space.
Image Credit: Landvault
The new joint company will continue to be known as Landvault and it purports itself to be a "metaverse construction company" focused on the development and maintenance of virtual worlds. Admix will bring its experience with embedded, non-intrusive advertising to the team while creating virtual worlds that are both enjoyable and profitable, without the profitability taking away from the experiences.
The companies have collectively raised over $50 million USD to pursue this initiative and related initiatives, with the new joint valuation of Landvault clocking in at approximately $300 million. Both companies have expressed excitement toward the future world of web3 and the roles that they get to play in shaping this space.
Image Credit: Landvault
Trend Themes
1. Metaverse Construction - Companies merging with different backgrounds offer unique opportunities in developing and shaping the metaverse.
2. Web3 Development - Web3 development companies are expanding and paving the way for virtual and decentralized technologies.
3. Non-intrusive Advertising - Advertising companies are exploring new methods to embed advertising and drive revenue without taking away from the user experience in virtual worlds.
Industry Implications
1. Digital Advertising - Digital Advertising industries can seek to merge with virtual world construction companies and explore new avenues of advertising placement within virtual spaces.
2. Virtual World Development - Virtual world development industries are growing and evolving into metaverse construction companies, exploring new possibilities for immersive and interactive experiences.
3. Decentralized Technologies - Companies involved in the development of decentralized technologies can explore the potential of the metaverse as a new frontier for innovation.
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