Eco-friendly bedding alternatives are growing in popularity
Trend - With eco-friendly products, ingredients, and materials entering a wide range of categories, brands in bedding are choosing to become more sustainable too. Everything from mattresses to sheets are being produced with eco-friendly materials.
Insight - As consumers slowly adjust to the realities of climate change and its impending consequences, they’re making both micro and macro tweaks to their lifestyles in order to reduce their personal impact on the environment. Everything from the food they eat to the way they sleep is now being affected for eco-conscious consumers, and brands that offer them accessible alternative products are highly appealing to them.
Insight - As consumers slowly adjust to the realities of climate change and its impending consequences, they’re making both micro and macro tweaks to their lifestyles in order to reduce their personal impact on the environment. Everything from the food they eat to the way they sleep is now being affected for eco-conscious consumers, and brands that offer them accessible alternative products are highly appealing to them.
Workshop Question - How could your brand empower its customers to make eco-conscious decisions?
Trend Themes
1. Eco-friendly Bedding - The trend of eco-friendly products, ingredients, and materials are now entering the bedding industry.
2. Sustainable and Organic Bedding - As consumers become more eco-conscious, a trend towards sustainable and organic bedding products is on the rise.
3. One-of-a-kind Homeware - The trend of empowering women through artisanal and eco-friendly homeware products is growing in popularity.
Industry Implications
1. Sustainability - Sustainability is an industry that is on the rise as consumers become more environmentally conscious.
2. Home Decor - Home decor is an industry that can benefit from the trend towards eco-friendly and sustainable bedding products.
3. Social Enterprise - Social enterprise is an industry that can empower women and create sustainable artisanal products for consumers.
