Batchelors and Call of Duty: Warzone Unveiled a New Promotion
Michael Hemsworth — February 2, 2021 — Marketing
References: premierfoods & conveniencestore
Batchelors and Call of Duty: Warzone have announced a new retailer gamer promotion to offer consumers the chance to win one of several prizes each week. The promotion will see weekly prize draws being given to 10 stores in a bid to celebrate the in-store activity and help to generate sales of the brands core products. The promotion will also see a grand prize of £500 worth of gaming vouchers awarded to one lucky entrant.
Brand Director for Quick Meal, Snacks and Soups at Premier Foods Adam Woolf spoke on the Batchelors and Call of Duty: Warzone promotion saying, "As one of the most successful gaming franchises of all time, Call of Duty is the perfect partner for Batchelors as we strengthen our appeal to gamers. Shoppers have been drawn to branded ranges in recent months as they can trust the quality and value for money of the products inside. Adding to that appeal, and running across our pot and sachet formats, the promotional packs contain genuine artwork from Call of Duty: Warzone, creating real standout on shelves while attracting gamers. With 36% of UK households having bought Super Noodles or Pasta ‘n’ Sauce over the last year, we can help to drive overall category growth by offering something new to gamers.”
Brand Director for Quick Meal, Snacks and Soups at Premier Foods Adam Woolf spoke on the Batchelors and Call of Duty: Warzone promotion saying, "As one of the most successful gaming franchises of all time, Call of Duty is the perfect partner for Batchelors as we strengthen our appeal to gamers. Shoppers have been drawn to branded ranges in recent months as they can trust the quality and value for money of the products inside. Adding to that appeal, and running across our pot and sachet formats, the promotional packs contain genuine artwork from Call of Duty: Warzone, creating real standout on shelves while attracting gamers. With 36% of UK households having bought Super Noodles or Pasta ‘n’ Sauce over the last year, we can help to drive overall category growth by offering something new to gamers.”
Trend Themes
1. Gamer-themed Promotions - Brands can partner with video game franchises to offer prizes and promotions targeted towards gamers, creating a new marketing avenue.
2. Retailer Prize Draws - Weekly prize draws can be given to stores to generate excitement and encourage sales, leading to increased revenue for both brands and retailers.
3. Branded Product Packaging - Including branded artwork on product packaging can create real standout on shelves and attract consumers, leading to increased brand recognition and sales.
Industry Implications
1. Manufacturing/food - Food brands can look into partnering with video game franchises to offer promotions aimed at gamers, potentially driving overall category growth and increasing sales.
2. Retail - Retailers can benefit from offering weekly prize draws, generating excitement among customers and leading to increased revenue for both the retailer and the brand.
3. Gaming/entertainment - Video game franchises can explore partnerships with brands to offer promotions and prizes to fans, potentially increasing brand recognition and driving sales for both parties involved.
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