Twirla from Agile Therapeutics is Easy to Use
Michael Hemsworth — December 8, 2020 — Lifestyle
References: agiletherapeutics & drugstorenews
The Twirla contraceptive patch has been launched by Agile Therapeutics as a new product for women that is focused on ease of use to make it as simple as possible to use. The patch works by being attached onto the skin and will go to work delivering a 30mcg daily dose of ethinyl estradiol as well as a 120-mcg daily dose of levonorgestrel. The patch only needs to be affixed onto the skin once a week and features a noninvasive design that is as comfortable as possible to wear.
Agile Chairman and CEO Al Altomari spoke on the new Twirla contraceptive patch saying, "We are thrilled to launch our first commercial product, Twirla, an effective, modern contraceptive option, for women and their healthcare providers. Family planning experts believe the most successful contraception for a woman is one of her choosing that fits her lifestyle, and we believe Twirla will be a valuable addition to the category’s available options. We are committed to seeking ways to make Twirla affordable and accessible for women.”
Agile Chairman and CEO Al Altomari spoke on the new Twirla contraceptive patch saying, "We are thrilled to launch our first commercial product, Twirla, an effective, modern contraceptive option, for women and their healthcare providers. Family planning experts believe the most successful contraception for a woman is one of her choosing that fits her lifestyle, and we believe Twirla will be a valuable addition to the category’s available options. We are committed to seeking ways to make Twirla affordable and accessible for women.”
Trend Themes
1. Contraceptive Patches - Disruptive innovation opportunity: Develop advanced, technologically enhanced contraceptive patches that offer additional features and benefits.
2. Non-invasive Birth Control - Disruptive innovation opportunity: Explore non-invasive birth control methods that provide convenience, comfort, and ease of use for women.
3. Personalized Contraception - Disruptive innovation opportunity: Create personalized contraceptive solutions that cater to individual needs and preferences.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity: Develop new pharmaceutical products for contraception that offer improved effectiveness, convenience, and user experience.
2. Healthcare Technology - Disruptive innovation opportunity: Merge healthcare and technology to create innovative solutions for birth control, such as smart patches or connected devices.
3. Women's Health - Disruptive innovation opportunity: Innovate in the field of women's health by creating novel methods and products for contraception that prioritize convenience, comfort, and choice.
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