The Kerastase Hair Coach was Revealed at CES 2017
Mishal Omar — January 4, 2017 — Tech
References: loreal & prnewswire
The Kerastase Hair Coach Powered by Withings is being described as the world's first smart hairbrush.
The brush was created along with L'Oreal's Research and Innovation Technology Incubator and provides a unique set of functions that were designed to optimize hair texture. The brush was designed to minimize the breakage and split ends that occur from forceful hair brushing. It has a microphone that identifies patterns in hair's manageability, breakage and dryness. It features "3-axis load cells" that can measure the amount of force that is being applied to the hair when the user is brushing. It also features "an accelerometer and a gyroscope" that analyze brushing patterns and signal if it is too forceful, and has sensors that are able to differentiate between wet and dry hair. The brush is accompanied by an app that uses external factors to quantify hair quality and rate the effectiveness of the user's hair care habits, while also offering personalized tips.
The Kerastase Hair Coach works to provide functions that neither hairbrushes nor other forms of technology have brought to the home.
The brush was created along with L'Oreal's Research and Innovation Technology Incubator and provides a unique set of functions that were designed to optimize hair texture. The brush was designed to minimize the breakage and split ends that occur from forceful hair brushing. It has a microphone that identifies patterns in hair's manageability, breakage and dryness. It features "3-axis load cells" that can measure the amount of force that is being applied to the hair when the user is brushing. It also features "an accelerometer and a gyroscope" that analyze brushing patterns and signal if it is too forceful, and has sensors that are able to differentiate between wet and dry hair. The brush is accompanied by an app that uses external factors to quantify hair quality and rate the effectiveness of the user's hair care habits, while also offering personalized tips.
The Kerastase Hair Coach works to provide functions that neither hairbrushes nor other forms of technology have brought to the home.
Trend Themes
1. Smart Hairbrushes - The smart hairbrush market is poised for disruption as sensor-driven brushes like the Kerastase Hair Coach provide new functions and optimize hair texture.
2. Optimized Hair Care - The integration of sensors and data analysis in hairbrushes like the Kerastase Hair Coach offers disruptive innovation opportunities to optimize hair care routines.
3. Personalized Hair Care - The Kerastase Hair Coach, with its accompanying app, introduces a new level of personalized hair care through quantifying hair quality and offering personalized tips.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has the potential for disruption as smart hairbrushes like the Kerastase Hair Coach redefine hair care practices and offer new functionalities.
2. Hair Care Technology - The hair care technology industry can explore disruptive opportunities with sensor-driven hairbrushes like the Kerastase Hair Coach that enhance hair care routines through data analysis and personalized recommendations.
3. Consumer Electronics - The consumer electronics industry can benefit from incorporating sensor technology innovations like the Kerastase Hair Coach into everyday products, expanding into new markets and consumer segments.
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