A good advertisement usually has a clever premise with subtle humor; a great advertisement has women stripping down to their undies to sell a totally unrelated product. But it works, you know that.
Here I present 20 underwear ads that will have you blushing just looking at them. By the end I challenge you to remember a single brand name that was shown. In any case, grab a bottle of wine, light a candle, dim the light and let these 20 underwear ads titillate your senses.
19 Underwear Ads
16
Gossip Girl Lingerie Spreads
Leighton Meester for GQ Has Nothing to Hide
15
Dolce & Gabbana Gets Overly Sexual in New Controversial Ads
14
Sensuous Underwear Ads
The Calvin Klein Underwear Campaign Continues a Sexy Tradition
13
Awarding Controversial Ads
American Apparel Dubbed Label of the Year
12
Energetic Underwear Ads
Eva Mendes For Calvin Klein Seductive Comfort F/W
11
Humongous Underwear Ads
Victoria Beckham Unveils Emporio Armani F/W 09-10
10
Slinky Suggestive Spreads
The Sizzling Isabeli Fontana in Vogue Homme Brazil
9
B&W Striped Lingerie
The Megan Fox Armani Ads are Out and They're Hot
8
Hedonistic Underwear Ads
Agent Provocateur Models Engage in Dionysian Delights for New Campaign
7
Spouse Underwear Campaigns
Victoria Beckham Follows David in Emporio Armani Underwear Ads
6
5 Clever Underwear Ads
Including The Wonderbra Umbrella
5
Surprisingly Innocent Underwear Ads
Wonderbra
4
Match-Making Underwear Ads
Interactive Bjorn Borg Campaign
3
Blanketed Spreads
Supermodel Doutzen Kroes Wears 'Showpieces' in Vogue UK
2
Spoof Underwear Ads
Senior Couple Mocks David and Victoria Beckham's Armani Ads
1
Sunlit Celebrity Spreads
'Head Space' in Nylon Magazine Featuring Charlotte Gainsbourg
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Elegant High-Waisted Panties
Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Ultra-Comfortable Bare Mesh Bras
ThirdLove Released the Bare Mesh Line in Multiple Designs
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Lifting Shapewear Shorts
Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Foil-Wrapped Socks
Sockdoms are Provocatively Packaged Novelty Sock Designs
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Charitable Feasting Trousers
Irn-Bru Debuts a Pair of Festive Feasting Trousers for Charity
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Nostalgic Summer Air Fresheners
Vacation's Air Fresheners Share Scents of Fan-Favorite Products
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Earthy Skincare Dusting Powders
Lush's Silky Underwear Smells Like Earthy Vetiver & Creamy Jasmine
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Cheeky Holiday Collections
Fruit of the Loom Introduces the Conversation Stoppers Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Suggestive SPF Packaging
Pavise Debuts Condom-Inspired Sunscreen Packaging in the 'Pleasure Pack'
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Delicate Holiday Loungewear Collections
Frankies Bikinis' Holiday in the Sun Collection is Here
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Fashion-Inspired Sleep Aid Campaigns
Unisom is Partnering with Fashion Designer Christian Siriano
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Comfort-Boosting Targeted Bodycare
Ban's Total Body Sweat & Odor Collection Goes Beyond Underarms
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Aluminum-Free Intimate Deodorants
O Positiv's Intimate Deodorant Supports Whole-Body Odor Control
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Vibrant Sensual Fragrances
Tease Coco Soiree is a Luxurious New Scent from Victoria's Secret
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Demure Luxury Sleepwear
Veronica Beard and Petite Plume Unveil Luxurious Sleepwear Collection
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Intimate Care Travel Kits
Summer's Eve Created a Compact Intimate Care Set
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special