Veronica Beard and Petite Plume Unveil Luxurious Sleepwear Collection
Grace Mahas — October 26, 2023 — Fashion
References: petite-plume & veronicabeard
In a fusion of fashion and luxury, New York's renowned fashion label, Veronica Beard, has joined forces with the esteemed sleepwear brand, Petite Plume. Together, they introduce a five-piece holiday pajama capsule collection, tailored for those with an eye for elegance and a penchant for comfort. This exclusive line-up embodies the essence of both brands, showcasing Veronica Beard's signature prints on Petite Plume’s premium Luxe Pima Cotton and 100% Mulberry Silk materials.
The collection boasts four exquisite silhouettes, including the Mulberry Silk Pajama Set priced at $395 and the Luxe Pima Nightshirt at $158. Adding a playful touch is the "Tonight/Not Tonight" silk eye mask, retailing for $62, ensuring a stylish slumber.
Launched this week, the Veronica Beard x Petite Plume Holiday Pajama Capsule Collection is available for purchase on veronicabeard.com, petite-plume.com, and at the Veronica Beard store in Toronto's Yorkville Avenue.
The collection boasts four exquisite silhouettes, including the Mulberry Silk Pajama Set priced at $395 and the Luxe Pima Nightshirt at $158. Adding a playful touch is the "Tonight/Not Tonight" silk eye mask, retailing for $62, ensuring a stylish slumber.
Launched this week, the Veronica Beard x Petite Plume Holiday Pajama Capsule Collection is available for purchase on veronicabeard.com, petite-plume.com, and at the Veronica Beard store in Toronto's Yorkville Avenue.
Trend Themes
1. Fusion of Fashion and Luxury - The collaboration between Veronica Beard and Petite Plume demonstrates the trend of blending high-end fashion with comfort-focused sleepwear.
2. Tailored Holiday Pajama Capsule Collection - Veronica Beard and Petite Plume's exclusive line-up showcases the trend of creating limited edition sleepwear collections for specific occasions, like the holiday season.
3. Premium Materials and Prints - The use of luxe materials like Mulberry Silk and Luxe Pima Cotton, as well as signature prints, reflects the trend of incorporating high-quality fabrics and unique designs in sleepwear.
Industry Implications
1. Fashion and Apparel - The fusion of high-end fashion and sleepwear creates opportunities for fashion brands to expand their product offerings and tap into the growing market for stylish and comfortable loungewear.
2. Luxury Sleepwear - The collaboration between Veronica Beard and Petite Plume exemplifies the luxury sleepwear industry, showcasing the potential for brands to position themselves as providers of high-quality, stylish nightwear.
3. E-commerce and Retail - The availability of the Veronica Beard x Petite Plume Holiday Pajama Capsule Collection for purchase on online platforms and at physical stores highlights the trend of blending online and offline shopping experiences in the sleepwear industry.
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