This toy trends countdown features the top toy trends in the last year. The countdown is based on TrendHunter.com monthly traffic (several million monthly views) and our toy trends database, which now has more than 1,551 toy trends.
If you are looking for professional toy trends research and patterns, check out Trend Hunter PRO our 2010 Trend Reports, or our FREE Video of the Top 20 Trends in 2010.
Implications - Whereas adults generally deliberate before making big purchases, youth are indiscriminate in their consumption habits and tend to make impulse buys with their parents' money. As a result, companies engaged in the entertainment business have turned their attention to children, whose interests are typically very valuable.
Top 50 Toys (for Big Kids) in 2009
49
Video Game Portraits
Greg de Stefano Brings "Super Smash Bros: Brawl" to Life
48
Overweight Toys
Fat Barbie, Superman and LEGO Figures Highlight Child Obesity
47
Macabre Figurines
An Ex-Mortician Customizes Custom Creepy Dolls
46
Life-Sized Barbie Mansions
Jonathan Adler Designs Real Malibu Dream House
45
Girlie Pop Culture Inking
Barbie Tattoos Let You Mark Yourself In Honor of Your Favorite Doll
44
Body Modification Barbies
"Totally Stylin' Tattoos Barbie" Lets Girls Play With Temporary Tattoos
43
Inappropriate Playing Cards
Classic Monopoly Cards are Given an Adult Twist
42
Trekker Modelmania
Sampling of Lego Star Trek Ships and Sci-Fi Transportation
41
Real-Life Barbie Cars
Sparkling Pink Fiat 500 Gift For Barbie's 50th Birthday
40
Pixelated LEGO Icons
Cube Dudes Immortalizes Pop Culture Characters in Block Form
39
You as An Action Figure
Japanese Toy Company Puts Your Face on Superhero Body
38
Huge LEGO Ships
Japanese Warship 'Yamato' Took More than 6 Years to Build
37
Celebrity Barbies
Donna Anne Transforms Barbie With Famous Faces
36
Custom Mermaid Tails
Mermagica Lets You Live Your Mermaid Dream
35
Self-Esteem Dolls
Moxie Girlz (the New Bratz) Inspire Confidence, Courage, and Cool
34
Paper Animal Faces
Zid Zid Kid's Masks Make Beasts of Children
33
Space Lego Photography
Mike Stimpson Creates Fun Pics With Star Wars Toys
32
Personalized LEGO Figurines
LEGO Geeks Make Their Own Custom Characters
31
Creepy Knit Creations
Psychotic Handcrafted Objects are Maniacally Morbid
30
Classic Artwork in LEGO
These Modern Masterpieces Are Toyrific for Collectors
29
Gun Stores for Geeks
BrickArms is the Marketplace of Choice for LEGO Weapons
28
Fantasy-Filled Architecture
Dalki Theme Park Encourages Creativity in Children
27
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
26
Moonwalking Toys
Michael Jackson Inspires Toys in His Memory
25
Fairytale Chandeliers
WhimsicalCollections Handmade Children's Fantasy Lighting
24
DIY Bottle Catamarans
Recycle Plastic Bottles in Fun Floating Science Project
23
Scary Scenario Plushies
Upsetting and Macabre Children's Toys
22
Honoring Iconic Dolls
New York Fashion Week Features 50 Barbie Tribute Designer Dresses
21
Pop Culture Icons as Bunnies
Amigurumi Knit Rabbits Inspired by Famous Horror Flicks
20
Gangster School Supplies
Gun-Shaped Rulers Bring Unnecessary Violence to Classrooms
19
Rebellious Toys
Pierced BeGoth Fashion Dolls with Tattoos Don't Conform to Barbie Beautiful
18
Miniature Toy Worlds
Re-Ment Makes Ant-Sized Toy Collection That is Big on Detail
17
Designer Dollhouse Furniture
'Haute Dollhouse' Features Miniature Adler Dioramas for Barbie
16
Dolls With Body Hair
Super Hairy 'Shave the Baby' Doll is Designed to be Trimmed
15
3-Faced Dolls
These Terrifying Toys Will Not Be Destroyed
14
Cute Crocheted Casualties
Patricia Waller's Art of Wooly Accidents & Hoovering Trunks
13
Budget-Friendly DIY Toys
Free Papercraft Projects to Print and Assemble
12
Precarious Playthings
Controversial Photoshopped Children's Toys
11
Whimsical Wall-Mounted Animals
Junk and Containers Create Crazy Critter Trophies
10
Dodecahedral Puzzle Toys
The 'Petaminx' is Like a Rubik's Cube on Steroids
9
Cloned Kid Cartoon Icons
Mattel and Nick Add Tween “Dora the Explorer” Doll to Lineup
8
Toy-Inspired Interior Design
Rubik's Cube Mania Pervades Fashion, Art and Furniture
7
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
6
Aging Child Cartoon Icons
Dora the Explorer Grows Up and Outrages Some Parents
5
Round Rubik's Cubes
The Classic Puzzle Game Gets a Spherical Twist With the Rubik's 360
4
Personalized Mini-Me Dolls
ModelWorks Toys Let You Design Your Own Replica
3
Steampunked Monopoly
The Popular Board Game Goes Victorian in this DIY Set
2
Fun Food Obsessions
Crusty Mr. Toast Speaks to the Simpler Times
1
Papercraft Robots
Shin Tanaka Collaborates with Giant Robot Magazine for These Toy Bots
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Cartoon-Inspired Children's Fashion
The PAW Patrol x PatPat Line Presents an Exciting Collab
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Magical Toy Advent Calendars
The LEGO Harry Potter 2024 Advent Calendar is Hogwarts-Inspired
Intimate Couple Advent Calendars
The Womanizer 24 Days of Pleasure Features Over $500 in Products
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Expansive Seasonal Pet Products
The Petco Merry Makings Holiday Collection is Packed with Options
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
AI-Powered Toy Cars
Rocar is an Interactive Ride-On Robot Car for Kids Ages Two to Six
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Contemporary Kids Clothing Collections
Cat & Jack Clothing is Arriving at Hudson's Bay in Canada
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Spooky Treat-Inspired Calendars
Ferrero Unveils its 31 Days of Halloween Countdown Calendar
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Global Holiday Giving Journeys
Disney Sends Mickey Mouse on the Disney Ultimate Toy Drive
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Realistic Sports Car Puzzles
LEGO Unveils a New Ultimate Car Concept Series Set with 2,891 Pieces
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Battery-Packed Advent Calendars
Currys LOGIK AAdvent Calendar Takes an Unexpected Approach
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Second-Hand Gift Campaigns
Marktplaats Challenges Norms with a Special Book
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
AI Birthday Party Invites
Teddy Party Helps Parents Send Invites to Their Kid's Birthday
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Toy Brick-Made Festive Trailers
LEGO Presents the Hallmark-Style Herding Home for the Holiday