ModelWorks Toys Let You Design Your Own Replica
Katie Cordrey — February 17, 2009 — Art & Design
References: minimemodelworks
ModelWorks offers figures that can be customized to look like whoever a buyer chooses. In just 10 days, you can have a 3-D Mini-Me action figure with a face created from a photo that you upload.
According to Graeme Warring, president of ModelWorks and creator of the Mini-Me, ModelWorks sets itself apart from other companies by attending to the details. “We don’t just sculpt a face, we capture an expression,” he says.
ModelWorks, is the Phoenix-based company behind the ‘Base-Me-Bernie’ mini-Madoff and other celebrity figures for sale on its site.
According to Graeme Warring, president of ModelWorks and creator of the Mini-Me, ModelWorks sets itself apart from other companies by attending to the details. “We don’t just sculpt a face, we capture an expression,” he says.
ModelWorks, is the Phoenix-based company behind the ‘Base-Me-Bernie’ mini-Madoff and other celebrity figures for sale on its site.
Trend Themes
1. Customized Figures - The trend of personalized models and figures is on the rise, offering opportunities for companies to collaborate with popular brands and personalities to create unique products.
2. 3D Printing - The technology of 3D printing is becoming more accessible and user-friendly, leading to more custom figures and toys being created by consumers and companies.
3. Emotional Engagement - Companies that focus on capturing the emotional expressions and nuances of their customized figure products will stand out in the market and appeal to consumers seeking an emotional connection with their toys and collectibles.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore customized figure production and 3D printing to expand their product line and reach a wider audience.
2. Media and Entertainment - Companies in the media and entertainment industry can collaborate with toy manufacturers to offer personalized merchandise of their popular properties, characters and personalities.
3. Gifting and Collectibles - The gifting and collectibles industry can capitalize on the emotional engagement trend and offer personalized figure products as unique and meaningful gifts for consumers.
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