These radiant examples of Think Pink rebranding demonstrate the legions of consumers and companies that have banned together to fight breast cancer. Since many have been affected by the adverse effects of the disease, there are virtually thousands of breast cancer awareness initiatives cropping up everywhere. Think Pink campaigns can be found on grocery store shelves, in the isles of your favorite sporting good stores, and even laced securely on your feet.
This effort to swathe consumer products in a blushing pink shade is so intoxicating because it is interactive. The brand gets the happy reputation of being a charitable and caring organization, while the consumer gets to show their support by purchasing the product. There is good karma for the participants at both ends of the sales transaction.
From titillating bread packaging to pink Bentley's, these examples of Think Pink rebranding are wonderfully clever and inspiring.
22 Examples of Think Pink Rebranding
22
MLB and Louisville supports Breast Cancer with Pink Bats
21
Really Good Jeans
Fidelity For Breast Cancer Awareness
20
Charity Cookware
Special Edition Pink Knives
19
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
18
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
17
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
16
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
15
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
14
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
13
Breast Excuse For Jeans
Denim Day For Breast Cancer
12
Ford & Microsoft Team For Breast Cancer
Pink Zune
11
Pink-Ribboned Charity Kicks
The LeBron Soldier V ‘Think Pink' Shows Support to Those i
10
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
9
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
8
Cancer Contribution Watches
Nixon Fluro Rubber Player Series Reveals Pink Watch
7
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
6
Blinding Rosy Sneakers
The Nike ‘Think Pink' Hyperdunk 2010 is Very Bright and Eye-Cat
5
Breast Cancer Campaign Filofox Leather Organiser
4
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
3
Bold Busty Bread
Kohberg Bread Manufacturers Raise Breast Cancer Awareness with their Packaging
2
Cancer-Fighting Peripherals
The Susan G Komen Mouse from Microsoft Computes for the Cure
1
Pink Nail Polish For BCA
Limited Edition Pink Is Powerful Polish
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Delicate Strawberry Print Bikinis
The New PINK by Frankies Bikinis Line is a Collaborative Drop
Color-Changing Cupcake Mixes
Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Symbolic Pink-Segmented Watches
Armitron Debuts its 'Together In Pink Collection'
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Pink Floral-Inspired Lip Kits
Estée Lauder Unveiled its Bouquet of Strength Lip Collection
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Condiment Spill Insurance Campaigns
Heinz Introduces the Ketchup Insurance Initiative
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Branded Bubble Gum Paints
Behr Dropped a Playful, Nostalgic Hubba Bubba Pink Paint Color
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Charitable Beauty Product Boxes
The Look Good Feel Better x The Perfume Shop Beauty Box is Limited
Playful Glam Pink Moisturizers
This Limited-Edition Clinique Moisturizer Boasts a Unique Keychain
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Cereal-Inspired Accessories
Pebbles Cereal & Susan Alexandra Collaborated on Vibrant Designs
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Charity Christmas Foods
Co-Ops 'Christmas Food to Go' Range Supports a Childrens Charity
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Race-Honoring Donut Collections
The Pinkbox Doughnuts Formula One Range Features Four Treats
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Cancer Awareness Snack Bars
Bobo's Chocolate Almond Brownie Bar is Limited-Edition
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Breast Cancer Awareness Cocktails
Cajun Steamer's Tata-Tini Promotes Breast Cancer Awareness Month
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Pink Tonal Shelving Units
Andrés Reisinger Introduces a New Reisinger Pink Palette
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Upcycled Baking Mixes
Bake Me Healthy Nourishes with Upcycled Certified, Plant-Based Mixes
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Breast Cancer Awareness Coffees
Blenz Coffee Hosted a Charitable Donation Campaign
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Awareness-Driven Pink Mug Fundraisers
The Toasted Yolk Cafe is Running Pink Mugs for Cancer
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society