These radiant examples of Think Pink rebranding demonstrate the legions of consumers and companies that have banned together to fight breast cancer. Since many have been affected by the adverse effects of the disease, there are virtually thousands of breast cancer awareness initiatives cropping up everywhere. Think Pink campaigns can be found on grocery store shelves, in the isles of your favorite sporting good stores, and even laced securely on your feet.
This effort to swathe consumer products in a blushing pink shade is so intoxicating because it is interactive. The brand gets the happy reputation of being a charitable and caring organization, while the consumer gets to show their support by purchasing the product. There is good karma for the participants at both ends of the sales transaction.
From titillating bread packaging to pink Bentley's, these examples of Think Pink rebranding are wonderfully clever and inspiring.
22 Examples of Think Pink Rebranding
22
MLB and Louisville supports Breast Cancer with Pink Bats
21
Really Good Jeans
Fidelity For Breast Cancer Awareness
20
Charity Cookware
Special Edition Pink Knives
19
Pink On The Green
Birdie Girl Golf Rethinks Breast Cancer
18
Poetic Pink Packaging
Moet & Chandon Rose Imperial Gift Set Comes With Pen
17
Cancer Survivor Branded Booze
Cleavage Creek's Charity Wine
16
Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research
15
Blush Benefit Rides
The 'Passion Pink' 2012 Bentley GT is a Breast Cancer Contribution Coupe
14
Charitable Bike Chain Branding
KMC Pink Lady Packaging Promotes Two Purchases with One Stroke
13
Breast Excuse For Jeans
Denim Day For Breast Cancer
12
Ford & Microsoft Team For Breast Cancer
Pink Zune
11
Pink-Ribboned Charity Kicks
The LeBron Soldier V ‘Think Pink' Shows Support to Those i
10
Charitable Workouts
Cybex Launches Pink Treadmill for Breast Cancer
9
Golf Gear for Breast Cancer
Pink on the Green, Just Not At Ryder Cup
8
Cancer Contribution Watches
Nixon Fluro Rubber Player Series Reveals Pink Watch
7
Charitable Spectacles
The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer
6
Blinding Rosy Sneakers
The Nike ‘Think Pink' Hyperdunk 2010 is Very Bright and Eye-Cat
5
Breast Cancer Campaign Filofox Leather Organiser
4
Glassware for the Cure
Proceeds from Riedel Breast Cancer Glasses Will Go to Charity
3
Bold Busty Bread
Kohberg Bread Manufacturers Raise Breast Cancer Awareness with their Packaging
2
Cancer-Fighting Peripherals
The Susan G Komen Mouse from Microsoft Computes for the Cure
1
Pink Nail Polish For BCA
Limited Edition Pink Is Powerful Polish
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Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Transparency-Focused Rebranding Campaigns
Scott’s Protein Balls Boasts Updating Packaging & More
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Color-Changing Cupcake Mixes
Betty Crocker's Wicked-Themed Baking Kit Turns Green or Pink
Symbolic Pink-Segmented Watches
Armitron Debuts its 'Together In Pink Collection'
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Conscious Beauty Expansions
British B Corp Brand delilah Launches in US Market
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Emotional Health Cosmetics Initiatives
Tower 28 Debuts the 'It’s Okay To Be Sensitive Lip Kit'
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Social Good Cannabis Products
Cherry Vanilla JAMS Jellies Support Breast Cancer Awareness Month
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Pink Floral-Inspired Lip Kits
Estée Lauder Unveiled its Bouquet of Strength Lip Collection
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Curated Home Pantry Goods
Meghan Markle Introduces the New As Ever Brand of Home Goods
Song-Enthused Jean Collaborations
Levi's Partners with Beyoncé for the 'Reiimagine' Campaign
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Trophy-Inspired Toaster Designs
The Pop-Tarts Bowl and Ge Appliances Collaboration is Cheeky
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Soft-Pink Chocolate-Brand Trucks
GODIVA will Bring its Iconic Pink Truck to NYC for the Holidays
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Romance-Themed Cookie Packaging
The Crumbl Red Box Packaging Commemorates Valentine's Day
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Positivity-Boosting Body Washes
method's Good Karma Body Wash Collection Inspires & Uplifts
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Youth Mental Health-Supporting Shirts
Giant Tiger and Kids Help Phone Launch a New Shirt
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Canadian-Focused Campaigns
Maple Leaf Foods Sparks Pride with Its 'Look for the Leaf’ Campaign
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Ethical Tea Branding
Typhoo Fear Free Tea Promotes its Mission to End Sexual Violence
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Charitable Beauty Product Boxes
The Look Good Feel Better x The Perfume Shop Beauty Box is Limited
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Playful Glam Pink Moisturizers
This Limited-Edition Clinique Moisturizer Boasts a Unique Keychain
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Breast Cancer Awareness Tees
SPRHRA’s Launched a Limited-Edition Breast Cancer Awareness Tee
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Accessible Mental Health Trainings
Maybelline Brave Talk is an Empowering Five-Step Online Program
Tongue-in-Cheek Bread Campaigns
The St Pierre Eat Avec Respect Campaign is Arriving for Summer
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Charity Christmas Foods
Co-Ops 'Christmas Food to Go' Range Supports a Childrens Charity
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Community Retail Events
The Nisa Making a Different Locally Pink Friday Event is Supportive
Charitable Bakery Brand Partnerships
Brioche Pasquier UK Partnered with a Children's Charity
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Cancer Awareness Snack Bars
Bobo's Chocolate Almond Brownie Bar is Limited-Edition
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Race-Honoring Donut Collections
The Pinkbox Doughnuts Formula One Range Features Four Treats
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
Voting-Encouraging Ice Cream Promotions
Ben & Jerry's Ran the Red Pencils for Pints Initative
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Breast Cancer Awareness Cocktails
Cajun Steamer's Tata-Tini Promotes Breast Cancer Awareness Month
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Pink-Accented Bakery Packaging
Toufayan Bakeries is Marking Breast Cancer Awareness Month
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Tree-Planting T-Shirt Lines
Pinko and Treedom Debut Another Green Capsule with Watercolor Printing
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Pink Tonal Shelving Units
Andrés Reisinger Introduces a New Reisinger Pink Palette
Awareness-Raising Airline Campaigns
American Airlines Has Partnered with Stand Up to Cancer
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce
Pastel Pink Cookware Capsules
STAUB Unveils the Pink Peony Colorway for its Premium Cookware
Awareness-Raising Pancreatic Cancer Campaigns
PanCAN Debuts the Change the Course Campaign
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Charitable Seafaring Snack Branding
Burts and RNLI Partnered to Showcase Heroes
Awareness-Driven Pink Mug Fundraisers
The Toasted Yolk Cafe is Running Pink Mugs for Cancer
Charitable Candy-Inspired Pins
The Love Hearts Pin Badges Benefit the Alzheimer's Society