Andrés Reisinger Introduces a New Reisinger Pink Palette
Amy Duong — March 29, 2024 — Art & Design
References: redirect.viglink & design-milk
Digital artist Andrés Reisinger works together with furniture brand Tylko on a set of shelving units that highlight the new color dubbed Reisinger Pink. This brings the furniture product to a more artful realm due to the vibrant hue. This is the first of the furniture imprint's Unlimited Edition artist collaborations. The shelving unit is much more than its function, working as a piece of art by itself.
The artist also works to combat the limited edition sales model to create subjective value on the foundation of scarcity. The furniture by Tylko is already bespoke due to the digital creation, ensuring that it fits into consumer's spaces and meets their needs. The pink tone adds a bright punch of color, Andrés Reisinger states, “The thrill of merging the surreal and the every day lies in the power to transform people’s experience of commonplace objects and, by extension, their living spaces."
Image Credit: Andrés Reisinger
The artist also works to combat the limited edition sales model to create subjective value on the foundation of scarcity. The furniture by Tylko is already bespoke due to the digital creation, ensuring that it fits into consumer's spaces and meets their needs. The pink tone adds a bright punch of color, Andrés Reisinger states, “The thrill of merging the surreal and the every day lies in the power to transform people’s experience of commonplace objects and, by extension, their living spaces."
Image Credit: Andrés Reisinger
Trend Themes
1. Artful Furniture Products - The collaboration between artists and furniture brands elevates home decor to a more visually stimulating level, creating unique and artful pieces.
2. Subjective Value Creation - Challenging traditional sales models, the emphasis on subjective value through scarcity redefines how consumers perceive and value limited edition products.
3. Digital Customization in Furniture Design - Utilizing digital tools for bespoke furniture creation enables a tailored approach that ensures products seamlessly integrate into consumers' living spaces.
Industry Implications
1. Home Decor - The fusion of art and functional furniture design presents opportunities for brands to innovate and offer unique home decor solutions.
2. Retail - Exploring new sales strategies centered around subjective value and scarcity can disrupt traditional retail practices and enhance customer experiences.
3. Interior Design - The integration of digital customization tools in furniture design opens up possibilities for interior designers to create personalized and tailored spaces for clients.
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