These social good video campaigns show how creating a viral video is one of the best ways to spread your message.
These videos draw on the feelings of the masses to generate a much wider social conscience for the cause. Whether the video is funny, shocking, scary, heartwarming, heartbreaking, educational or attention-grabbing in other ways, all of these videos show how putting a cause in the right perspective can give it traction.
Using celebrities, kittens and hot bods are all great ways of getting someone to press "play" on your video, but to make sure the message sticks, you need a little bit more flair. By using socially good initiatives in combination with aspects of viral videos, the attention you're seeking is much easier to obtain.
22 Social Good Video Campaigns
From Foxy Feline Adoption Videos to Charity A-List Dating Raffles:
Allen Taylor — Mar 24, 2014 — Marketing
22
Conversing Kitten Campaigns
MAKE's Talking Kitten Commercial Will Have You Adopting Furry Friends
21
Activist-Snooping Holiday Videos
The ACLU Takes Aim at the NSA with a Christmas-Themed Campaign
20
Interactive Holiday Charity Windows
The Christmas Wish Machine Creates Snowflakes Out of Tweets
19
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
18
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
17
Honest Disability Videos
Dear Future Mom Has People with Down Syndrome Talk to Potential Mothers
16
War-Torn Animated Films
Artist Banksy and Idris Elba Collaborated On This Animated Short
15
Soda Danger Music Videos
The Real Bears Brings You the Bitter Truth About Sugar
14
Diverse Women-Empowering Videos
This International Women’s Day Video is by Google Doodle
13
War-Injected Childhood Videos
Save the Children's 'Second a Day' Shows the Effect of War on Kids
12
Charitable Tank Crushing Videos
Hop into Arnold Schwarzenegger's Tank and Crush Things with Him
11
Voice Lending Charity Commercials
This Save the Children Commercial Lends a Notable Voice to Kids
10
Family-Finding Foster Videos
The Story of I Shows How Parents Can Bring Joy to a Lonely Child
9
Cancer Awareness Film Parodies
This Clever Ad Introduces a Beach Killer More Terrifying Than Jaws
8
Educational Celebrity Insect Films
The Burt’s Bees Campaign Stars Actress Isabella Rossellin
7
Charitable Cancer Music Videos
Watch 'McGill Dances for Cancer Research' & Automatically Donate
6
Comical Civil Rights Videos
'College Humor' Injects Humor into Critical Gay Marriage Controversy
5
Online Activism Initiatives
The Gap Facebook Campaign Aims to Donate $1 for Every Like
4
Quirky Charitable Celeb Films
Watch Videos From 'Malarious' By Donating to Malaria No More
3
Adult Charity Advocacy Ads
This Ad Says 90% of Russian Charities are Children’s Charities
2
Ebola-Fighting Celeb Sing-Alongs
Band Aid 30 and UK Pop Stars Fight Ebola Spreading in West Africa
1
Charitable Celebrity Workout Pranks
Arnold Schwarzenegger Went Undercover at a Local Gym
Related Ideas
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Branded AI-Generated Short Films
KFC Philippines Captures Attention with AI-Generated Films
SEO-Optimized Summary Articles
The YouTube Summarizer is a Key Tool in Retaining Information
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Influencer-Inspired Ads
Tomcat's Ad Shows an Influencer Mouse with a Fatal Unboxing Twist
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Fan-Inspired Mini-Films
Battle For Heinz is a 20-Second Blockbuster Based on a Fan Tweet
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Star-Supported Animated Character Campaigns
Hello Kitty and Bruno Mars Commemorate an Anniversary
Rom-Com Dating App Campaigns
Tinder's It Starts With a Swipe Reimagines Meet Cutes
Encouraging Jar-Reusing Campaigns
Kraft Mayonnaise's Initiative Encourages Consumers to Repurpose
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Pet Brand Influencer Campaigns
Cult Food Science & Further Foods Boost Visibility of Noochies!
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fact-Checking Skincare Campaigns
CeraVe's #FactCheckYourFeed Campaign Stars Jack Whitehall
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Custom Inspirational Quotes
Muse Combines Quotes with Creative Themes for Social Media
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
AI Viral Video Makers
AIVideo Creates Viral Videos With Just a Prompt
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Video-Friendly Search Engines
Google Introduces the New Ask with Video Feature
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Singer-Collaborated Game Campaigns
Nintendo and Raye Join Forces on a Series of Advertisements
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Text-To-Video Creation Tools
ZebraCat Turns Text into Professional Videos with AI Voiceovers
AI-Enhanced Pet Adoption Photos
The Personality Pics AI Tool Helps More Pets Find Forever Homes
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Festive Pet Letter Campaigns
Chewy Claus Accepts Holiday Wishes from Pets
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Life Lesson Animated Cartoons
Gary Vaynerchuk Launches the VeeFriends Cartoon Series
Recycling Advocate Holograms
HypnoCat is Promoting the Great Cable Challenge in Waterloo Station
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Gamified Yogurt Tube Campaigns
The Frubes Freeze ‘Em Campaign Includes a New Online Game
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Content Repurposing Tools
Swift Share Converts Blogs into Shareable Social Media Posts in Seconds
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Feline Meme Makers
Cat Meme Material Download Caters to Japan's Budding Meme Culture
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Kindness-Focused Social Media
Kyndr is a Community-Based Social Media Platform
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Social Good Ranch Popcorns
Double Good Home on the Ranch Popcorn Supports a Good Cause
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Animal Adoption Platforms
Adopt Me Teaches Users About Animal Adoption and Responsible Pet Care
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Uplifting Personal Video Messages
Beloved Paw Patrol Characters Share PupTalks on Cameo Kids
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
AI-Generated Video Showcases
Sora Videos Offers Realistic and Imaginative Scene Creation
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
TV Personality-Backed Promotions
Dominos Taps Simon Cowell for its New Marketing Campaign
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
AI-Powered Video Summarizers
Summarize.ing Helps People Digest Lengthy Videos
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Connective Non-Profit Funding
Wingtap Connects Users with Charities in Need of Fund
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Video Production Services
Socialwav Offers Unlimited Video Production and Revisions for Businesses
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
High-Quality Video Creation Tools
Story2Video Offers a Suite of Tools to Customize Every Aspect
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Personalized Notification Tools
Good Vibes Notifications Offers a Daily Dose of Information
Efficient Video Summarizers
Summary Cat Helps Your Digest Video Content in Seconds
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Content-to-Post Social Tools
Camoo Carousels Transforms Media into Carousel Posts for Social
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Contextual Video Downloaders
Download Videos with Embedded Post Context Easily Using Tweeto.lol
AI Video Marketing Agencies
Syllaby V2.0 Schedules Your Posts and Crafts Compelling Scripts
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Children-Focused Literacy Campaigns
Scholastic Focuses on Expanding Access to Books
Daily Kindness Prompts
'Sharing Your Kindness' Makes Spreading Positivity a Daily Habit
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend