Save the Children's 'Second a Day' Shows the Effect of War on Kids
Laura McQuarrie — March 8, 2014 — Life-Stages
References: savethechildren & creativecriminals
The 'Most Shocking Second a Day' video from Save The Children grimly illustrates the effect war has on children. The video follows a year in the life of an average girl in the UK, starting with her birthday.
Initially, the happy-go-lucky child is seen snuggling with stuffed animals, laughing, smiling and playing, like any child should. These short clips flip pretty quickly and it almost gets a little repetitive, but these mundane day-to-day activities are much better to watch than the second half of the video.
About 30 seconds in, the video starts to change its tone. There girl is shown covering her ears after gunshots, running from bombs, crying and being separated from her dad. As the video concludes, she is shown having another birthday, but the celebration is far less joyous. Save The Children's message illustrates that "just because it's not happening here, doesn't mean it isn't happening."
Initially, the happy-go-lucky child is seen snuggling with stuffed animals, laughing, smiling and playing, like any child should. These short clips flip pretty quickly and it almost gets a little repetitive, but these mundane day-to-day activities are much better to watch than the second half of the video.
About 30 seconds in, the video starts to change its tone. There girl is shown covering her ears after gunshots, running from bombs, crying and being separated from her dad. As the video concludes, she is shown having another birthday, but the celebration is far less joyous. Save The Children's message illustrates that "just because it's not happening here, doesn't mean it isn't happening."
Trend Themes
1. War-injected Childhood Awareness - Creating awareness about the impact of war on children through real-life depiction.
2. Empathy-driven Campaigns - Designing campaigns to evoke empathy towards global issues and trigger people to take action.
3. Storytelling for Awareness - Using compelling stories that resonate emotionally with the audience to increase awareness about a cause.
Industry Implications
1. NGO - Collaborating with NGO's to empower them to create impact-driven campaigns to raise awareness around global issues.
2. Media - Incorporating storytelling in media to create documentaries and films highlighting crucial problems and create empathy in audiences.
3. Education - Designing curriculum and programs to teach children about important social issues and develop empathy from an early age.
3.9
Score
Popularity
Activity
Freshness
