Double Good Home on the Ranch Popcorn Supports a Good Cause
Michael Hemsworth — April 12, 2024 — Social Good
References: doublegood & snackandbakery
The Double Good Home on the Ranch popcorn is the brand's latest addition to its product portfolio that will provide consumers with a delicious snack to enjoy this spring that boasts social good benefits.
The popcorn is made in small batches, and boasts a tangy flavor profile with buttermilk, garlic and herb ingredients in the mix to achieve the signature taste of ranch. The popcorn is being launched via the brand's website and can also be purchased from active fundraisers with 50% of the funds raised going towards a cause of their choice.
Chief Experience Officer Laura Luckman Kelber commented on the Double Good Home on the Ranch popcorn saying, "We're thrilled to celebrate and share our love of popcorn with others as we introduce the new flavor. Home on the Ranch is another example of our commitment to innovation and delivering the highest quality, most flavorful popcorn to our fundraisers and their supporters. It's delivering joy in a bag."
Image Credit: Double Good
The popcorn is made in small batches, and boasts a tangy flavor profile with buttermilk, garlic and herb ingredients in the mix to achieve the signature taste of ranch. The popcorn is being launched via the brand's website and can also be purchased from active fundraisers with 50% of the funds raised going towards a cause of their choice.
Chief Experience Officer Laura Luckman Kelber commented on the Double Good Home on the Ranch popcorn saying, "We're thrilled to celebrate and share our love of popcorn with others as we introduce the new flavor. Home on the Ranch is another example of our commitment to innovation and delivering the highest quality, most flavorful popcorn to our fundraisers and their supporters. It's delivering joy in a bag."
Image Credit: Double Good
Trend Themes
1. Socially-conscious Snacks - Opportunity for brands to create products that support social causes while offering delicious flavors like buttermilk, garlic, and herbs in the mix.
2. Small Batch Production - Potential for businesses to emphasize the value of limited quantity, high-quality production methods in catering to consumer preferences for unique offerings.
3. Fundraising Partnerships - Room for collaboration between brands and fundraisers to not only raise funds but also promote exclusive snacks like the Home on the Ranch popcorn.
Industry Implications
1. Snack Food - Innovative opportunities for snack food companies to combine unique flavors, social impact, and limited production techniques to appeal to conscious consumers.
2. Food Fundraising - Potential in the food fundraising sector for brands to partner with organizations, sharing profits for a cause while offering specialty products like Home on the Ranch popcorn.
3. Direct-to-consumer Food Brands - Growing space for direct-to-consumer food brands to launch new flavors and products online, enhancing customer engagement and supporting social initiatives with purchases.
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