This Typeface Was Pounded by a Ukrainian Boxer for Awareness
Michael Nieto — February 27, 2014 — Marketing
References: klitschko-vs-illiteracy & designtaxi
A Ukrainian heavyweight boxing champion known as Wladimir Klitschko has teamed up with design studio Monotype to create a new punched typeface. This campaign aims to literally punch out illiteracy as an artistic interpretation.
By putting his strong fists to good use, he dipped his hands in blue pigment before literally boxing out the 26 letters of the font onto white canvases. He uses extensive force to create each letter as a way of showing that illiteracy should not be overlooked.
Klitschko’s fist-painted letters are digitally scanned to create the font after they have been punched out. They are now on sale on eBay to raise money for “A Heart For Children” charity as his way of giving back to the community for a recognized and creative good cause.
By putting his strong fists to good use, he dipped his hands in blue pigment before literally boxing out the 26 letters of the font onto white canvases. He uses extensive force to create each letter as a way of showing that illiteracy should not be overlooked.
Klitschko’s fist-painted letters are digitally scanned to create the font after they have been punched out. They are now on sale on eBay to raise money for “A Heart For Children” charity as his way of giving back to the community for a recognized and creative good cause.
Trend Themes
1. Literacy Campaigns - Creating art-based literacy campaigns using unconventional techniques like punch typefaces.
2. Artistic Interpretation - Incorporating art and sports to create visually compelling awareness campaigns.
3. Fundraising Through Innovation - Using unique and creative approaches to raise funds for charity organizations.
Industry Implications
1. Nonprofit Organizations - Utilizing innovative fundraising techniques to promote social causes and support the community.
2. Sports & Fitness - Integrating sports and fitness activities with creative campaigns to promote social awareness.
3. Design & Typography - Exploring unconventional techniques in design and typography to enhance the impact of awareness campaigns.
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