The Story of I Shows How Parents Can Bring Joy to a Lonely Child
Gil Cohen — June 20, 2013 — Social Good
References: davethomasfoundation & creativecriminals
As a way to raise awareness regarding the large numbers of foster children in North America, the Dave Thomas Foundation created 'The Story of I,' a sweet animation about the happiness a family can bring to a child.
Done in a children's book theme, all of the characters are letters of the alphabet with 'i' being the main protagonist who feels lost and alone. Along come 'f' and 'm,' or father and mother, and all of a sudden everything is as it should be. The feel-good song in the background has a catchy tune that sends uplifting vibes to viewers. Together with the rest of the letters, the little 'i' becomes part of the 'family' much to his delight.
'The Story of I' is a positive and hopeful campaign music video.
Done in a children's book theme, all of the characters are letters of the alphabet with 'i' being the main protagonist who feels lost and alone. Along come 'f' and 'm,' or father and mother, and all of a sudden everything is as it should be. The feel-good song in the background has a catchy tune that sends uplifting vibes to viewers. Together with the rest of the letters, the little 'i' becomes part of the 'family' much to his delight.
'The Story of I' is a positive and hopeful campaign music video.
Trend Themes
1. Family-finding Foster Videos - Creating videos that raise awareness about foster children and the importance of family.
2. Children's Book Theme Animations - Using children's book themes in animations to convey important messages about children in need.
3. Feel-good Campaign Videos - Producing campaign videos with uplifting music and positive messages to create awareness and inspire action.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can utilize foster care videos to promote their cause and encourage support.
2. Animation and Entertainment Industry - The animation and entertainment industry can create children's book-themed videos to raise social awareness and engage audiences.
3. Marketing and Advertising Agencies - Marketing and advertising agencies can develop feel-good campaign videos that resonate with viewers, promoting brands and social causes simultaneously.
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