The most popular September 2022 toys offer a look at some of the items that will be on kids' wish lists this holiday season, including everything from plush companions to help kids sleep better at night to toys that teach STEM or mimic spellcasting.
To go along with the exciting science news on astronomy, astrobiology and space exploration as of late, kids of all ages are finding an interest in space-themed tabletop games and rechargeable rocket kits.
Opposite to toys that encourage fantasies and imaginations to run wild, toys like postal service-themed board games and medical preparation toys help to equip kids with practical skills, knowledge and peace of mind that will support them in the real world.
Top 30 Toy Trends in September
30
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys
29
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play
28
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
27
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
26
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
25
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
24
Pixelated Toy-Like Artwork
The Lite-Brite Pop Wow! Wall Art Requires Assembly
23
Angry Customer Action Figures
Namespace Turned a Modern Cultural Phenomenon into a Collectible
22
Rechargeable Child Rocket Kits
The National Geographic Power Rocket Reaches Heights of 200-Feet
21
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
20
Hyper-Detailed Building Block Timepieces
The LEGO G-SHOCK Mudmaster by Pedro Jimenez is Realistic
19
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
18
Iconic Street Culture Figurines
Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine
17
Educational Hexapod Robots
The Hiwonder JetHexa Hexapod Has LiDAR for Mapping and More
16
Football-Style Bowling Sets
The Triumph Fowling Set Offers a New Take on a Classic
15
Portable Drawing Tablets
smART sketcher GO! is a Portable Projector for Kids Who Love to Draw
14
Cartoon Superhero Figurines
Hasbro Pulse Unveiled the 'Crimson Hawk Ranger' Action Figure
13
City-Focused Postcard Sets
LEGO Launches the New Postcard Series Inspired by Four Cities
12
Modern 1920s Dolls
American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar
11
Child-Created Card Games
The New Cards Against Humanity Pack is Written Entirely by Kids
10
Postal Service Board Games
The USPS: The Great American Mail Race Game is for Four Players
9
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
8
Fantasy Movie Figurines
LEGO Collaborates with the Harry Potter Franchise on the Hogwarts Express
7
Latin Musician-Themed Board Games
Monopoly Teams Up with J Balvin to Release an Eye-Popping Board
6
School Bus Playsets
PLAYMOBIL Launches a New School-Themed Toy in Time for Back-to-School
5
Special Edition Card Games
UNO Unveils New Artiste Series Collaboration with Takashi Murakami
4
Space Exploration Board Games
'Space Race: Rally for Resources' is for Two to Four Players
3
Punk Band-Inspired Figurines
Funko Unveils a Three-Piece Blink-182 Set for the Band's Anniversary
2
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
1
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Thematic Postal Stamp Collections
The U.S. Postal Service Debuts Stamp Releases for 2025
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Interactive Response Robot Toys
The Star Wars Chatter Back Chopper Has More Than 40 Responses
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Squishy QSR Toy Collaborations
McDonald's Squishmallows Happy Meal Arrives on December 26
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Glow-in-the-Dark Collectible Creatures
Smiski Hippers are Designed for Decorating Your Space
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Mechanical Kinetic Motion Toys
Mezmoglobe's Luna is its Latest Complex Kinetic Desk Toy
Squishy Fortune-Telling Toys
This Fortune Teller Squish Ball Reveals Answers with a Squeeze
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Reprogrammable Robot Companions
Quarky Teaches Kids AI, Robotics and Programming Through Play
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Toy-Inspired Postal Service Partnerships
USPS & Toys“R”Us Enhance the Operation Santa Program
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Anime-Themed Collectible Vehicles
TOMY Company Launches a Set of Dragon Ball Toy Vehicles
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures