The most popular September 2022 toys offer a look at some of the items that will be on kids' wish lists this holiday season, including everything from plush companions to help kids sleep better at night to toys that teach STEM or mimic spellcasting.
To go along with the exciting science news on astronomy, astrobiology and space exploration as of late, kids of all ages are finding an interest in space-themed tabletop games and rechargeable rocket kits.
Opposite to toys that encourage fantasies and imaginations to run wild, toys like postal service-themed board games and medical preparation toys help to equip kids with practical skills, knowledge and peace of mind that will support them in the real world.
Top 30 Toy Trends in September

30
Streetwear-Inspired Dog Accessories
The STAPLE x Zee.Dog Collection Features Stylish Dog Toys

29
Interactive Spellcasting Toys
The Magic Mixies Magical Crystal Ball Offers Multiple Modes of Play

28
STEM-Inspired Balance Bikes
Build & Ride by Adam Higgins Can Be Both Challenging and Playful
27
Hair Styling Toys
Casdon's Dyson Toys are Child-Friendly Styling Aids
26
Superhero-Themed Dinosaur Toys
The Hasbro Marvel Spider-Man Web Chompin’ Spider Rex is Prehistoric
25
Medical Preparation Toys
Premedprep by Adam Higgins Reduces Anxiety During Medical Procedures
24
Pixelated Toy-Like Artwork
The Lite-Brite Pop Wow! Wall Art Requires Assembly
23
Angry Customer Action Figures
Namespace Turned a Modern Cultural Phenomenon into a Collectible
22
Rechargeable Child Rocket Kits
The National Geographic Power Rocket Reaches Heights of 200-Feet
21
Motion-Activated Sci-Fi Toys
Hasbro Debuts the ‘Darth Revan Force FX Elite Electronic Lightsaber’
20
Hyper-Detailed Building Block Timepieces
The LEGO G-SHOCK Mudmaster by Pedro Jimenez is Realistic
19
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
18
Iconic Street Culture Figurines
Kaws Celebrates the 20th Anniversary of His Iconic CHUM Figurine
17
Educational Hexapod Robots
The Hiwonder JetHexa Hexapod Has LiDAR for Mapping and More
16
Football-Style Bowling Sets
The Triumph Fowling Set Offers a New Take on a Classic
15
Portable Drawing Tablets
smART sketcher GO! is a Portable Projector for Kids Who Love to Draw
14
Cartoon Superhero Figurines
Hasbro Pulse Unveiled the 'Crimson Hawk Ranger' Action Figure
13
City-Focused Postcard Sets
LEGO Launches the New Postcard Series Inspired by Four Cities
12
Modern 1920s Dolls
American Girl Claudie Wells Comes with an Era-Authentic Baby Ruth Bar
11
Child-Created Card Games
The New Cards Against Humanity Pack is Written Entirely by Kids
10
Postal Service Board Games
The USPS: The Great American Mail Race Game is for Four Players
9
Interactive Educational Coding Toys
The imagiCharm Teaches Children the Basics of Coding
8
Fantasy Movie Figurines
LEGO Collaborates with the Harry Potter Franchise on the Hogwarts Express
7
Latin Musician-Themed Board Games
Monopoly Teams Up with J Balvin to Release an Eye-Popping Board
6
School Bus Playsets
PLAYMOBIL Launches a New School-Themed Toy in Time for Back-to-School
5
Special Edition Card Games
UNO Unveils New Artiste Series Collaboration with Takashi Murakami
4
Space Exploration Board Games
'Space Race: Rally for Resources' is for Two to Four Players
3
Punk Band-Inspired Figurines
Funko Unveils a Three-Piece Blink-182 Set for the Band's Anniversary
2
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
1
Transforming Camera Toys
Canon Announced a Partnership and Toy Line with Transformers
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Snap-Together Race Tracks
Hot Wheels' Speed Snap Track System Supports Flexibility & Independence
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Robot Toy Stop-Motion Series
Hasbro & TheSoul Partner for a TRANSFORMERS Series
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Auto Cartoon Plushies
TeeTurtle Dropped the 'Transformers Reversible Plushies'
Digital Pet Board Games
Tamagotchi Collections is for Two to Four Players
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Thematic Postal Stamp Collections
The U.S. Postal Service Debuts Stamp Releases for 2025
Anxiety Relief Plush Toys
The Worry Monster Teaches Kids to Express Their Feelings
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Multi-Sensory Play Experiences
Plush Toy 'MediTATE' Promotes Kids' Mindfulness
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Space-Themed Flip Phone Sets
POP MART x Samsung Galaxy Z Flip6 Cry Me a Galaxy Dropped in Thailand
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Glow-in-the-Dark Collectible Creatures
Smiski Hippers are Designed for Decorating Your Space
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Screen-Free Sleep Companions
Tonies' Sleepy Friends Support Restful Bedtime Routines
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Anime-Themed Collectible Vehicles
TOMY Company Launches a Set of Dragon Ball Toy Vehicles
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Fragrant Rollerball Toys
Yummiland Num Noms Body Scents Helps Gen Alpha Create DIY Scents
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Toy-Inspired Postal Service Partnerships
USPS & Toys“R”Us Enhance the Operation Santa Program
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Seasonal Gamer Ornaments
Hallmark Launches a Variety of Gamer-Approved Ornaments for the Holidays
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Kid-Friendly Portable Projectors
Little Tikes' Story Dream Machine Supports Early Literacy
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Light-Powered Racing Toys
Light’n Race Uses and Teaches Fundamental Physics Principles
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Festive Dog Toys
These Toys Will Bring Holiday Cheer To Your Canine Companion
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child