Funko Launched the 'Snaps!' Product Line for Younger Consumers
Colin Smith — August 16, 2022 — Life-Stages
References: funko & fastcompany
Funko announced the release of its newest product line titled 'Funko Snaps!' The inaugural Snaps! collection will feature characters from the popular horror game series 'Five Nights at Freddy's.' This game is popular with fans of varying ages from young teens up to young adults, making it an excellent property to use for the first Snaps! collection.
As opposed to regular Funko models, the Snaps! toys will be more interactive, allowing for moving limbs and interchangeable parts. Regular Funko Pop! models are suited for collectors and are intended to simply be displayed on a shelf. The Snaps! toy line diverts from this model by promoting interactivity and entertainment, making it more suited for the younger generation.
The Funko Snaps! toy line will be available in the coming weeks at Funko's website, as well as third-party retailers such as Walmart, GameStop, and Amazon. Individual toys feature an MSRP of $9 while larger play sets will be priced at $35 USD.
Image Credit: Funko
As opposed to regular Funko models, the Snaps! toys will be more interactive, allowing for moving limbs and interchangeable parts. Regular Funko Pop! models are suited for collectors and are intended to simply be displayed on a shelf. The Snaps! toy line diverts from this model by promoting interactivity and entertainment, making it more suited for the younger generation.
The Funko Snaps! toy line will be available in the coming weeks at Funko's website, as well as third-party retailers such as Walmart, GameStop, and Amazon. Individual toys feature an MSRP of $9 while larger play sets will be priced at $35 USD.
Image Credit: Funko
Trend Themes
1. Interactive Toy Lines - Toy companies can create more interactive and entertaining product lines for younger consumers.
2. Brand Extension for Toy Companies - Toy companies can extend their brand by creating product lines that appeal to a wider audience.
3. Collaborations for Toy Companies - Toy companies can collaborate with other brands to create unique and attractive product lines.
Industry Implications
1. Toy Industry - Toy companies can expand their customer base and create more revenue streams by creating new and interactive toy lines.
2. Gaming Industry - Gaming companies can collaborate with toy companies to create collectible figures and interactive toy lines based on popular games.
3. E-commerce Industry - E-commerce companies can market and sell new and innovative toy product lines through their online platforms to reach a wider audience.
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