A truly passionate PSA does not always invoke emotion, but rather, it should cause action. The following few public service announcements aim to do this using nudity because, quite frankly, sex sells.
A passionate PSA can range from having a light tone to a somber mood. An array of cause campaigns come from this spectrum of strategies, from naked celebrity endorsements to rebellious nude voting.
Implications - Youth consumers have become increasingly skeptical of ads that use sexuality to sell products. The PSA is clever because it both sexualizes its subject and serves as a critique against the objectification of the human body. Companies should consider dichotomous ads like this one for their ironic tension which youth consumers find very appealing.
29 Passionate PSA Ads
These Cause Marketing Campaigns are Interestingly Sensual:
Armida Ascano — Nov 17, 2010 — Social Good
28
Erotic Animal Ads
The Sasha Grey for Peta Campaign is Hot and Heavy
27
Nude VJs for Animal Rights
MTV & VIVA Body Paint PETA Ads
26
Nude Shockvertising
AnimaNaturalis Strips Women for Animal Rights
25
Nude Animal Activist Apps
Stephanie Pratt PETA 'Be Nice to Bunnies' iPhone App
24
Talking Genitals Push Safe Sex
'Rebel Penis' by MTV Staying Alive Campaign
23
Cross Cultural Animal Activism
10 Women from Overseas Disrobe for PETA
22
Movie Stars For Enivronment
Scarlett Johansson + Eva Mendes Say "Answer the Call!"
21
Charitable in the Buff
19 Causes That Get Celebs to Bare All
20
Bare Bodies For Animal Activism
Danity Kane Show Support For PETA
19
Vegetable Bikinis
PETA's 'Lettuce Ladies' Promote Vegetarianism (UPDATE)
18
Fur-Boycotting Tangos
"Dancing with the Stars" Pro Karina Smirnoff Poses for PETA
17
Actors for Bear Rights
Jamie Bamber Bares Skin for PETA
16
Animal Hairstyles for Animal Rights
Khloe Kardashian Would Rather Wear Nothing
15
Morbid Safe Sex PSAs
‘The Cover' by MTV Staying Alive
14
Strippers Against Fur
PETA Hooks up with a Topless Bar for Animal Rights
13
Suggestive Celebratory PSAs
Stockholm Celebrates Condoms
12
Lipstick Activism
Pamela Anderson's Against Giorgio Armani Fur
11
Dissecting Celebrity Activists
The New Pamela Anderson PETA Ad Uses Human Anatomy
10
Controversial Boob-Saving PSAs
MTV's Aliya-Jasmine Sovani Raises Brows
9
Inked Fur Activism
The Mario PETA Campaign Sends the 'Ink, Not Mink' Message
8
Love-Driven Safety Messages
"Embrace Life" Seat Belt PSA Delivers Message Wordlessly
7
Cheeky PSAs
Sensoa Teen STD Ad
6
Nude Voting PSAs
Vote Naked Illinois Encourages You to Vote in the Buff
5
Animal Rights Angels
The Hills' Audrina Patridge is the Latest Face of PETA
4
Women as Pieces of Meat
Urging Men to Speak Out on Domestic Abuse
3
Human Trafficking PSAs
Samilia Foundation ‘Attached to Work' Campaign
2
Celebrity Faux PSAs
Ron Howard Directs the Heidi Montag Public Service Announcement
1
Celeb Denim PSAs
Ashley Green and Justin Long Want Your Pants for Teensforjeans
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Empowering Soccer-Inspired Campaigns
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