PETA Hooks up with a Topless Bar for Animal Rights
lourdes sanchez bayas — March 5, 2009 — Naughty
References: getactive.peta.org & adweek.blogs
According to the latest news on PETA, it seems the animal rights organization is doing very well with its print ads featuring famous people in the buff to profess their dislike of animal fur. Now, PETA has decided to really turn up the heat by branching out into the adult entertainment business. With that goal in mind, the organization hooked up with workers from a topless bar in New York City.
Employed by Rick’s Cabaret, the seven strippers in this ad are posing in, well, the nude, in a pink tinged photo that bears PETA’s well known motto, “We’d rather go naked than wear fur."
Employed by Rick’s Cabaret, the seven strippers in this ad are posing in, well, the nude, in a pink tinged photo that bears PETA’s well known motto, “We’d rather go naked than wear fur."
Trend Themes
1. Print Ads Featuring Famous People - There is an opportunity for disruptive innovation in combining celebrity endorsements with social causes.
2. Branching Into Adult Entertainment - Exploring partnerships with unconventional industries can create new avenues for promoting social causes.
3. Ethical Fashion Alternatives - The movement against animal fur presents opportunities for disruptive innovation in creating and promoting cruelty-free fashion products.
Industry Implications
1. Advertising - Advertising agencies can tap into the power of celebrity endorsements to support social causes and make a positive impact.
2. Entertainment - The adult entertainment industry can leverage partnerships with social organizations to promote their causes in a mutually beneficial way.
3. Fashion - Fashion industry players can capitalize on the demand for ethical and cruelty-free fashion alternatives by offering innovative and sustainable products.
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