MTV's Aliya-Jasmine Sovani Raises Brows
TopDog — September 27, 2009 — Social Good
References: theglobeandmail
'Good Morning America' raised the question of shock ad viability after being exposed to MTV Canada’s Aliya-Jasmine Sovani’s public service video promoting the Boobyball breast cancer fundraiser.
The revealing ad for the Boobyball fundraiser taking place this year on Oct 2 was meant to raise awareness for the worthwhile breast cancer cause. 'Good Morning America' took it to the next level, however, by showing the ad to people passing by on the street while cutting into the UN General Assembly airtime.
The revealing ad for the Boobyball fundraiser taking place this year on Oct 2 was meant to raise awareness for the worthwhile breast cancer cause. 'Good Morning America' took it to the next level, however, by showing the ad to people passing by on the street while cutting into the UN General Assembly airtime.
Trend Themes
1. Controversial Health Psas - Create PSAs that push the boundaries of what society is comfortable with, making a significant impact for health causes.
2. Shockvertising for Fundraisers - Using provocative advertising methods can help fundraisers gain more attention and drive more donations.
3. Controversial Awareness Ads - Creating controversial ads can help spread awareness for important health issues and raise necessary funds.
Industry Implications
1. Healthcare - Innovations in health communication and advertising can improve public health outcomes.
2. Marketing and Advertising - The use of attention-grabbing methods can drive more engagement and purchase behavior.
3. Non-profit Fundraising - Creative and innovative fundraising methods can help non-profits raise more money and create a bigger impact.
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