Stephanie Pratt PETA 'Be Nice to Bunnies' iPhone App
Luisa Amanda Gomes — April 22, 2010 — Naughty
References: peta.org & amygrindhouse
The Stephanie Pratt PETA app has 'The Hills' star stripping it all off, save for a cute and cuddly bunny. The reality star gets naked for the animal rights group PETA to advertise an iPhone app that helps shoppers spend their money wisely.
The Stephanie Pratt PETA iPhone app, 'Be Nice to Bunnies,' will inform shoppers of the animal friendliness of the products they're buying. Now there's no excuse for having animal-tested beauty products in your shopping cart.
Implications - There are few ways more effective at drawing attention than featuring a naked celebrity in your ad, and PETA knows this. The laundry list of celebrities who have stripped down for the company is extensive and varied, including rapper Waka Flocka Flame, former Baywatch star Pamela Anderson, and now former 'Hills' star Stephanie Pratt.
The Stephanie Pratt PETA iPhone app, 'Be Nice to Bunnies,' will inform shoppers of the animal friendliness of the products they're buying. Now there's no excuse for having animal-tested beauty products in your shopping cart.
Implications - There are few ways more effective at drawing attention than featuring a naked celebrity in your ad, and PETA knows this. The laundry list of celebrities who have stripped down for the company is extensive and varied, including rapper Waka Flocka Flame, former Baywatch star Pamela Anderson, and now former 'Hills' star Stephanie Pratt.
Trend Themes
1. Celebrity Activism - The use of well-known individuals stripping down for a cause can capture attention and raise awareness for social and environmental issues.
2. Shopping Ethics - The increasing demand for transparency in production processes has led to the rise of apps and tools that inform consumers about the ethical and sustainability aspects of the products they purchase.
3. Animal Rights in Consumer Choices - Consumers are becoming more conscious of animal rights and are seeking tools that help them make informed choices about the products they buy.
Industry Implications
1. Advertising and Marketing - Opportunities for creative advertising campaigns leveraging celebrity endorsements to generate buzz and promote social and environmental causes.
2. App Development - Developing consumer-facing applications that provide information about the ethical and sustainability aspects of products, enabling shoppers to make more conscious purchasing decisions.
3. Beauty and Personal Care - The beauty industry can benefit from creating animal-friendly and cruelty-free products, and leveraging messaging around ethical production processes to attract conscious consumers.
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