Ron Howard Directs the Heidi Montag Public Service Announcement
katy sems — March 11, 2010 — Pop Culture
References: dailymail & funnyordie
Not only am I completely fascinated with Heidi Montag’s “new and improved” look, I can’t quite get over the fact that it took 10 plastic surgeries to achieve her barbie-like facade. I'm not going into endless commentary on whether or not she looks good, or if the whole idea was just plain stupid, but on the plus side, at least the girl hasn’t lost her sense of humor or her loveable fame-hungry ways. This Heidi Montag public service announcement, directed by Oscar winner Ron Howard, is faux. I’m not sure how Howard and The Hill’s star connected for this project, but at least they’ve found a unique, comedic voice.
Trend Themes
1. Celebrity Psas - Disruptive innovation opportunity: Explore the use of celebrities in public service announcements to capture attention and convey important messages in a unique and comedic way.
2. Plastic Surgery Culture - Disruptive innovation opportunity: Develop innovative and safer methods for achieving desired physical transformations without the need for extensive plastic surgeries.
3. Comedic Marketing - Disruptive innovation opportunity: Create humorous and attention-grabbing advertisements or campaigns that engage audiences and leave a lasting impression.
Industry Implications
1. Entertainment Industry - Disruptive innovation opportunity: Collaborate with celebrities and directors to produce compelling and impactful public service announcements that resonate with audiences.
2. Cosmetic Surgery Industry - Disruptive innovation opportunity: Develop non-invasive or minimally invasive procedures that provide desired cosmetic enhancements while minimizing the risks and recovery time associated with traditional plastic surgeries.
3. Advertising and Marketing Industry - Disruptive innovation opportunity: Incorporate comedy and humor into marketing strategies to stand out from competitors and create memorable brand experiences for consumers.
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