The Sasha Grey for Peta Campaign is Hot and Heavy
Meghan Young — January 22, 2010 — Marketing
References: peta.org & perezhilton
Okay, I honestly don't know who would have been a better choice for this latest animal-rights ad; honestly, Sasha Grey for PETA regarding sex-happy pets? You know it’s just too good to be true. But it is true, and so I’ll go on.
Although I’ve led a pretty sheltered life, it was only a matter of time that I became acquainted with this infamous porn star. But with her newfound commercial fame, I give her kudos for putting her name alongside a good cause. Check out the Sasha Grey for PETA ad, you won't be disappointed.
Although I’ve led a pretty sheltered life, it was only a matter of time that I became acquainted with this infamous porn star. But with her newfound commercial fame, I give her kudos for putting her name alongside a good cause. Check out the Sasha Grey for PETA ad, you won't be disappointed.
Trend Themes
1. Animal Rights Advertising - Disruptive innovation opportunity: Collaborating with celebrities to bring attention to animal rights issues through provocative ads.
2. Celebrity Endorsements for Social Causes - Disruptive innovation opportunity: Utilizing famous personalities to promote social causes and increase awareness.
3. Controversial Marketing Tactics - Disruptive innovation opportunity: Employing provocative and controversial advertising methods to generate buzz and capture audience attention.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporating unconventional advertising techniques to create impactful campaigns.
2. Entertainment - Disruptive innovation opportunity: Exploring partnerships between celebrities and entertainment industry to promote social causes and activism.
3. Fashion and Beauty - Disruptive innovation opportunity: Collaborating with fashion and beauty brands and personalities to create attention-grabbing campaigns that support animal rights and other social causes.
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