It has been said that during times of serious recession, there is always one thing that people will splurge on, and lucky for the OPI innovations on the market, it happens to be creative cosmetics.
OPI is a lusted-after line of lacquers that has brought clever titles and cool colors to their iconic curvy bottles while collaborating with the likes of comic book characters, television shows, singing superstars and even computer companies. Founded as a family business, the company is ran by CEO George Schaeffer along with his 'color forecaster' Suzi Weiss-Fischmann, constantly predicting upcoming nail trends and tricks to pump up basic polish.
The OPI innovations continue to set and supercharge the standards for cool nail polish protocol and produces nothing less than the bottled best to put style at your fingertips.
18 Opulent OPI Innovations
18
Alice in Wonderland Polish
The New OPI Alice in Wonderland Nail Polish Collection
17
Ogre Manicures
The Opi 'Shrek' Nail Polish Line is Enviously Green
16
Bottled Megastar Manicures
The New OPI Katy Perry Nail Polish Line will be Divalicious
15
Matte Nail Polish
O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips
14
Children's Characters Lacquers
The Muppets OPI Collection is Fun and Colorful
13
Ancient Nail Lacquer
This OPI Black Shatter Nail Polish is Ultra Hot
12
Candy-Coated Manicures
The Candy Sprinkles Nail Art by Algae Veronica Looks Delicious
11
Artfully Customized Laptops
Dell Design Studio Gets Artistic With MLB and OPI
10
Vaudeville Nail Polish
The OPI 'Burlesque' Collections Will Bring Sultry Glam to Your Nails
9
Minute-Made Manicures
Chic Print for Nails by Sephora Polish Your Nails in a Snap
8
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
7
Pirate Manicures
On Stranger Tides OPI Nail Polish is Inspired by the Carribean Ocean
6
Choir Cast Cosmetics
Have Fun With the Glee Nail Polish from Sephora by OPI
5
Pop Megastar Manicures
Glam Up Your Teeny-Bopping Fingers with the Justin Bieber Nail Polish
4
Socialite Nail Art
These Gossip Girl Nail Polish Colors are For Die-Hard Fans
3
Bieber Fever Fingers (UPDATE)
Justin Bieber OPI Nail Polish Releases 8 Charitable Shades
2
In-Store Manicures
Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services
1
Laquerific Laptops
Dell and OPI Join Forces to Create Colorful Nail Polish PCs
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AI Nail Art
Nail Designs AI Offers a Creative Way To Experiment With Beauty
Summer Nail Polish Collections
Essie Rolled Out 'Bring the Beat' for Summer 2024
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
Book-Inspired Nail Collections
Olive & June Taps Colleen Hoover for Nails Inspired by Her Books
At-Home Gel Manicure Systems
Livi Beauty™ Has Introduced a Revolutionary At-Home Beauty Product
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Mischievous Nail Polish Collections
The Sally Hansen x Despicable Me 4 Collection is Playful
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Smart At-Home Nail Salons
Nimble Uses Robotics and AI to Scan, Paint and Dry Nails
Wearable Candy Nail Polishes
The Sally Hansen x Ring Pop Collection is Limited-Edition
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
Gem-Infused Nail Polishes
Fabled Gemgel is the World's First Gel Polish Infused with Gemstones
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Jewelry-Inspired Nail Polishes
The Essie Gel Couture Be-Dazzled Collection is Expressive
4-in-1 Lip Glazes
Haus Labs' PhD Hybrid Lip Glaze Works as a Lip Oil, Balm, Plumper & Gloss
Iced Tea-Inspired Manicures
AriZona x imPRESS Dropped a Co-Branded Collection of Press-On Nails
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
All-in-One Gel Polish Pens
Click Colors by Tom Bachik Simplifies Quality Manicures at Home
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Exclusive Nail Polish Collections
Essie's 'Imagine That' Summer 2024 Collection is Only at Ulta
Revived Olive Oil Haircare
Fekkai Brings Back the Brilliant Glossing Styling Crème Product
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Decadent Superfood Nail Polishes
Le Sweet Nail Polish by Le Mini Macaron is Up to 85% Plant-Based
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Fashion-Branded Press-On Nails
The imPRESS x Kate Spade Collection is Limited-Edition
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Lipstick Decorating Games
Redecor Players Can Now Use Revlon-Inspired Shades in Their Designs
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Luxury Nail Salon Expansions
Townhouse Beverly Hills is Set to Open Later This Month
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Cocktail-Paired Nail Polishes
The St~Germain x MiniLuxe Royale Gift Set Celebrates Festive Details
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Celeb-Style Press-On Nails
Pink Friday Nails Shares Designs Created by Nicki Minaj's Nail Tech
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Professional Haircare Collections
The Olaplex Holiday Gift Sets Have Bond-Building Technology
Multi-Dimensional Lip Gloss Technology
Giorgio Armani Beauty Introduces Prisma Glass Lip Gloss
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Vitamin E-Infused Lip Oils
Swiss Beauty Debuts the Nutrient-Rich Dip Tint Lip Oil for Beauty Fans
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Hair Brand Communities
Olaplex Pro Collective Was Introduced for Its 10th Anniversary
Sleek Nail Polish Pens
VYL-01 Has Introduced a Nail Pen for Easier Application
Long-Lasting Luxury Perfumes
Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary
Celebratory Gel Nail Polishes
The Sally Hansen Miracle Gel Birthday Collection Marks 10 Years
Eco-Conscious Lip Pencils
Schwan Cosmetics Introduces its New Refillable Lip Pencil
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Makeup-Like Gel Nail Polishes
The Gelish Cream Gel Palettes Have a Workable Texture
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Festively Seasonal Nail Polishes
The Sally Hansen Once Upon a Holiday Collection is Color-Rich
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Vintage Glamour Lipsticks
The Hollywood Beauty Icon Lipsticks Revive Golden Age Style
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Cheesy Snack Nail Polishes
The Cheez-It x Nails Inc Duo Shares Two Cheez-It-Inspired Shades
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Soda-Flavored Lip Oils
INNBEAUTY Project's Sips & Lips Duo Takes Flavor Inspiration from Poppi
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
Anti-Aging Lip Oils
Hourglass' Nº 28 Lip Treatment Oil Features a 24k Gold-Plated Tip
Hydrating Lip Gloss Stains
NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine
Golden Curated Hair Sets
OLAPLEX Unveiled its 2024 Limited-Edition Holiday Collection
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Holiday-Ready Reusable Nail Kits
Facile Nails introduces its Holiday Collection
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Sea-Inspired Eye Color Palettes
clé de peau Beauté's Eye Color Solo Promotes Luminosity
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Tranquil Nail-Nourishing Polishes
The Sally Hansen Color Therapy Bliss Collection Has Eight Shades
Chocolate-Inspired Nail Polishes
Sally Hansen x Hershey's Kisses Nail Polish is Limited-Edition
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Peel-and-Apply Nail Polishes
Sally Hansen Salon Effects Nail Strips Last Up to 10 Days
Camp-Themed Nail Polishes
The Sally Hansen Summer Camp Collection Has Eight Shades in All
Four-in-One Colored Pens
BIC Launched its 4 Color Shine Pens for Back-to-School
24-Hour Liquid Liners
Urban Decay's 24/7 Ink Liquid Liners are Paint Brush-Inspired
At-Home Nail Solutions
KISS Debuts Professional-Grade LED Gel Extension System
Glass Art-Inspired Nail Polishes
The JINsoon Spring 2024 Glazed Glass Collection Has Three Shades
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Nanotechnology-Enhanced Watch Protectors
The Watch Protect Company Debuts Innovative Solutions
Waterproof Acrylic Pens
Ohuhu Launxhes Kakaako Dual Nib Waterproof Acrylic Pens
Multidimensional Press-On Nails
KISS colorFX by imPRESS Has an Eye-Catching, Chrome-Like Effect
High Pigment Lip Glosses
NYX Launches the Professional Makeup Duck Plump High Pigment Lip Gloss
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Holiday Cabin Nail Polishes
The Lights Lacquer Cabin Fever Collection Has Six Shades
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Free-From Gel Polishes
Julep's 21-Free Gel Nail Polish Collection is Exceptionally Clean
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Chromatic Cowgirl-Inspired Nail Products
Nailboo Unveils its Wild West Chrome Collection
Expanding Press-On Nail Offerings
KISS and imPRESS Nails Are Available at Shopper's Drug Mart
Juicy Lip Oils
ColourPop x Brooklyn Charm Collab for So Juicy Plumping Lip Oils Launch
At-Home Cat-Eye Nail Kits
BTArtboxnails Has Launched the XCOATTIPS® Cat Eye Series
Vibrant Salon Capsules
Kinn Studio x Tenoverten Presents a Juicy Nail Polish Duo Set
Bridal Nail Polish Ranges
The Lights Lacquer Something Borrowed Bridal Nail Collection is Elegant
Acrylic-Accommodating Keyboard Covers
The Tippy Type Helps Users with Long Nails to Type with Ease
Vegan Manicure Sets
The Manucurist Green System in Poppy Red Offers Eco-Friendly Elegance
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Salon Quality Press-On Nails
KISS Launches the Salon X-tend LED Soft Gel System
Free-From Spring Nail Polishes
Sally Hansen Good.Kind.Pure. Fresh Bloom Comes in Six New Shades
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring