It has been said that during times of serious recession, there is always one thing that people will splurge on, and lucky for the OPI innovations on the market, it happens to be creative cosmetics.
OPI is a lusted-after line of lacquers that has brought clever titles and cool colors to their iconic curvy bottles while collaborating with the likes of comic book characters, television shows, singing superstars and even computer companies. Founded as a family business, the company is ran by CEO George Schaeffer along with his 'color forecaster' Suzi Weiss-Fischmann, constantly predicting upcoming nail trends and tricks to pump up basic polish.
The OPI innovations continue to set and supercharge the standards for cool nail polish protocol and produces nothing less than the bottled best to put style at your fingertips.
18 Opulent OPI Innovations

18
Alice in Wonderland Polish
The New OPI Alice in Wonderland Nail Polish Collection

17
Ogre Manicures
The Opi 'Shrek' Nail Polish Line is Enviously Green

16
Bottled Megastar Manicures
The New OPI Katy Perry Nail Polish Line will be Divalicious
15
Matte Nail Polish
O.P.I Releases Subtly Cool, Non-Shiny Colors For Fingernail Tips
14
Children's Characters Lacquers
The Muppets OPI Collection is Fun and Colorful
13
Ancient Nail Lacquer
This OPI Black Shatter Nail Polish is Ultra Hot
12
Candy-Coated Manicures
The Candy Sprinkles Nail Art by Algae Veronica Looks Delicious
11
Artfully Customized Laptops
Dell Design Studio Gets Artistic With MLB and OPI
10
Vaudeville Nail Polish
The OPI 'Burlesque' Collections Will Bring Sultry Glam to Your Nails
9
Minute-Made Manicures
Chic Print for Nails by Sephora Polish Your Nails in a Snap
8
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
7
Pirate Manicures
On Stranger Tides OPI Nail Polish is Inspired by the Carribean Ocean
6
Choir Cast Cosmetics
Have Fun With the Glee Nail Polish from Sephora by OPI
5
Pop Megastar Manicures
Glam Up Your Teeny-Bopping Fingers with the Justin Bieber Nail Polish
4
Socialite Nail Art
These Gossip Girl Nail Polish Colors are For Die-Hard Fans
3
Bieber Fever Fingers (UPDATE)
Justin Bieber OPI Nail Polish Releases 8 Charitable Shades
2
In-Store Manicures
Touch Up Your Nails With the Sephora Nail Studio Art & Lacquer Services
1
Laquerific Laptops
Dell and OPI Join Forces to Create Colorful Nail Polish PCs
Related Ideas
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
AI Nail Art
Nail Designs AI Offers a Creative Way To Experiment With Beauty
Summer Nail Polish Collections
Essie Rolled Out 'Bring the Beat' for Summer 2024
Posh Pill-Shaped Smartphones
The Nokia Infinity Pro Concept Has an Elegant Form and Function
At-Home Gel Manicure Systems
Livi Beauty™ Has Introduced a Revolutionary At-Home Beauty Product
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Mischievous Nail Polish Collections
The Sally Hansen x Despicable Me 4 Collection is Playful
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Cartoonish Nail Polish Lines
Mooncat Collaborates With The Powerpuff Girls on a Polish Collection
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Olympian-Approved Makeup Products
Team USA Olympians Partnered to Promote L’Oréal Paris Cosmetics
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Wearable Candy Nail Polishes
The Sally Hansen x Ring Pop Collection is Limited-Edition
Whimsical Series-Inspired Cosmetic Collections
ColourPop Introduces a Stranger Things Collection
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Riviera-Inspired Lip Shades
Glossier's Summer Capsule Collection Shares Exclusive Ultralip Shades
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Sunlight-Reactive Nail Polishes
Chillhouse's Forever Wear Chill Paint Needs No Lamp for Curing
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
Spatial Computing Beauty Apps
The Laura Mercier App for Apple Vision Pro is Immersive
Y2K Lip Gloss Campaigns
Lancôme’s Juicy Kissing Web Stars Celebs from Hit 2000s Shows
Cooling Creamy Lip Oils
Glossier Lip Glaze is Said to Be "the Next-Generation Lip Oil"
Gem-Infused Nail Polishes
Fabled Gemgel is the World's First Gel Polish Infused with Gemstones
Pizza-Themed Nail Art Kits
Domino's and Olive & June Dropped the Emergency Pizza Mani Kit
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Nail Polish Brand Expansions
Nails.INC Polishes Rollout into Canadian Retail Stores
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Iced Tea-Inspired Manicures
AriZona x imPRESS Dropped a Co-Branded Collection of Press-On Nails
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
All-in-One Gel Polish Pens
Click Colors by Tom Bachik Simplifies Quality Manicures at Home
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Exclusive Nail Polish Collections
Essie's 'Imagine That' Summer 2024 Collection is Only at Ulta
90s-Inspired Lip Liners
Mob Beauty's Smooth Precision Waterproof Lip Liner Revives an Iconic Shade
Revived Olive Oil Haircare
Fekkai Brings Back the Brilliant Glossing Styling Crème Product
Gem-Toned Eyeliners
NYX's Vivid Rich Mechanical Pencil Vault is Available in 12 Shades
Personalized Luxury Eyewear
DITA Launches Diamond-Customizable Frame Collection
Decadent Superfood Nail Polishes
Le Sweet Nail Polish by Le Mini Macaron is Up to 85% Plant-Based
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
90s-Style Cosmetic Cases
e.l.f. Cosmetics x Caboodles and Laurel DeWitt Created a New 'It Bag'
Fashion-Branded Press-On Nails
The imPRESS x Kate Spade Collection is Limited-Edition
Seasonal Hair Care Campaigns
OLAPLEX Celebrates No.7 Bonding Oil with Winter-Focused Initiative
Express Beauty Festival Activations
Festival-Goers Can Experience imPRESS NO GLUE at Governors Bar
Berry-Hued Mascaras
Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
Fantastical Nail Polish Collections
The OPI x Wicked Collection Has 12 Limited-Edition Shades
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Singer-Led Lipstick Campaigns
Olivia Rodrigo Leads Lancôme’s Latest Evolution in Lipstick
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Nail Polish Restaurant Partnerships
OPI and Wingstop Partnered to Encourage Manicures and Snacking
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Multi-Dimensional Lip Gloss Technology
Giorgio Armani Beauty Introduces Prisma Glass Lip Gloss
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Quick-Dry Nail Polishes
OPI RapiDry is for Nail DIYers Who Want Quick, Smudge-Proof Manicures
Makeup Vending Machines
Irá Booth Offers On-the-Go Makeup with Style and Technology
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Professional Haircare Collections
The Olaplex Holiday Gift Sets Have Bond-Building Technology
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Vitamin E-Infused Lip Oils
Swiss Beauty Debuts the Nutrient-Rich Dip Tint Lip Oil for Beauty Fans
Culture-Inspired Lip Shades
The Plasma Lip Compound Tinted in Fortune Celebrates Luck and Elegance
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Hair Brand Communities
Olaplex Pro Collective Was Introduced for Its 10th Anniversary
Long-Lasting Luxury Perfumes
Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary
Multi-Benefit Lip Treatments
The Outset's Lip Oasis Gossy Treatment Fortifies the Skin Barrier
Innovative Mascara Applicators
Cleo Represents a Departure from Conventional Mascara Applicators
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Makeup-Like Gel Nail Polishes
The Gelish Cream Gel Palettes Have a Workable Texture
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Refillable Precision-Tip Lipsticks
NARS' Explicit Lipstick is Optimized for a New Generation
Festively Seasonal Nail Polishes
The Sally Hansen Once Upon a Holiday Collection is Color-Rich
Dupe-Inspired Shower Gels
Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
High-Fashion Press-On Nails
Prabal Gurung x KISS Brings Runway Style to Everyday Looks
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Beauty Tech Initiatives
L’Oréal Brings Big Bang Beauty Teach Innovation Program to Northern Asia
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Hydrating Lip Gloss Stains
NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine
Gel Nail Holiday Collections
Huephoria™ Celebrated the Holidays with a Limited-Edition Collection
Witchy Personal Care Capsules
Lush Releases a Line of Products Inspired by the 'Wicked' Movie
AI Nail Art Generators
Nail Designs Co Uses AI to Generate Personalized Nail Art Creations
Anti-Aging Lip Oils
Hourglass' Nº 28 Lip Treatment Oil Features a 24k Gold-Plated Tip
Official Mascot Manicures
gel by essie is the Nail Polish Partner of the New York Liberty
Accessible Skincare Gadgets
InventHelp Showcases a Hands-Free Lotion Applicator
Salon-Quality Gel Nail Polishes
Ardell 1 Step Gel Polish Brings Salon Results to Home Manicures
Golden Curated Hair Sets
OLAPLEX Unveiled its 2024 Limited-Edition Holiday Collection
Nourishing Press-On Nails
The Sally Hansen Salon Effects Perfect Press-On Nail Collection is Vast
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Beauty Innovation Funds
L’Oréal's Inclusive Beauty Fund Recipients Were Announced
Extra-Glossy Lip Oils
The 'Glow Reviver Lip Oil Glimmers' Feature Five Sparkly Shades
Hydrating Non-Sticky Lip Oils
Revolution Beauty Pout Lip Oil Comes in Seven Colors
Co-Created Beauty Glosses
Convié Creates Community-Focused Beauty Innovations
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Peel-and-Apply Nail Polishes
Sally Hansen Salon Effects Nail Strips Last Up to 10 Days
Camp-Themed Nail Polishes
The Sally Hansen Summer Camp Collection Has Eight Shades in All
Four-in-One Colored Pens
BIC Launched its 4 Color Shine Pens for Back-to-School
At-Home Nail Solutions
KISS Debuts Professional-Grade LED Gel Extension System
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Nanotechnology-Enhanced Watch Protectors
The Watch Protect Company Debuts Innovative Solutions
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Waterproof Acrylic Pens
Ohuhu Launxhes Kakaako Dual Nib Waterproof Acrylic Pens
Vibrant Multifunctional Nail Salons
Tigg Coll Designs the Bright Cona Coffee Bar and Nail Salon
Nostalgic Lip Balm-to-Oils
Nosta Beauty's Lipslider Lip Balm Revives Fun, Youthful Packaging
Versatile Multi-Use Cosmetic Pencils
Maybelline New York Introduces Its Color Tattoo Eye Stix
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Free-From Gel Polishes
Julep's 21-Free Gel Nail Polish Collection is Exceptionally Clean
Ulltra-Vibrant Lip Colors
Smashbox Canada Presents the Long-Lasting Flash FX Lipstick
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Chromatic Cowgirl-Inspired Nail Products
Nailboo Unveils its Wild West Chrome Collection
Four-In-One Nail Polishes
Nails.INC Has Introduced a Groundbreaking Product — It’s Topless
Juicy Lip Oils
ColourPop x Brooklyn Charm Collab for So Juicy Plumping Lip Oils Launch
At-Home Cat-Eye Nail Kits
BTArtboxnails Has Launched the XCOATTIPS® Cat Eye Series
Vibrant Salon Capsules
Kinn Studio x Tenoverten Presents a Juicy Nail Polish Duo Set
Bridal Nail Polish Ranges
The Lights Lacquer Something Borrowed Bridal Nail Collection is Elegant
Luxe Plumping Glosses
Kevyn Aucoin Beauty Debuts Nostalgic Multi-Finish Lip Collection
Vegan Manicure Sets
The Manucurist Green System in Poppy Red Offers Eco-Friendly Elegance
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Free-From Spring Nail Polishes
Sally Hansen Good.Kind.Pure. Fresh Bloom Comes in Six New Shades