ColourPop x Brooklyn Charm Collab for So Juicy Plumping Lip Oils Launch
Debra John — June 17, 2024 — Fashion
References: colourpop
Intense moisture meets a luscious shine as ColourPop unveils its So Juicy Plumping Lip Oils and collaborates with jewelry brand, Brooklyn Charm for an exclusive launch.
The So Juicy Plumping Lip Oils are designed to plump with ingredients like peppermint for a natural plumping effect, peptides to seal in moisture, and delicious fruit oils like strawberry and raspberry for nourishment and maximum shine.
These lip oils are available in eight different shades, including a clear “Lychee Jelly” that enhances the appearance of natural lips and according to the brand, is sure to be a crowd favorite amongst fans. ColourPop also recommends layering any of the eight lip oils with other products for a “high-shine lip combo,” allowing experimentation with the color options in this collection. And this is made simple with the implementation of a doe applicator–the first of its kind for ColourPop.
In addition to the launch, ColourPop has teamed up with Brooklyn Charm to capture the excitement of the So Juicy Plumping Lip Oils to offer consumers a gold-metal colored charm necklace for a limited time. The necklace directly invokes the brand’s product, featuring charms like a strawberry and So Juicy lip tubes. It also boasts a charm of plump pink lips with ‘ColourPop’ written across as a centerpiece and at the heart of it all.
The So Juicy Plumping Lip Oils are designed to plump with ingredients like peppermint for a natural plumping effect, peptides to seal in moisture, and delicious fruit oils like strawberry and raspberry for nourishment and maximum shine.
These lip oils are available in eight different shades, including a clear “Lychee Jelly” that enhances the appearance of natural lips and according to the brand, is sure to be a crowd favorite amongst fans. ColourPop also recommends layering any of the eight lip oils with other products for a “high-shine lip combo,” allowing experimentation with the color options in this collection. And this is made simple with the implementation of a doe applicator–the first of its kind for ColourPop.
In addition to the launch, ColourPop has teamed up with Brooklyn Charm to capture the excitement of the So Juicy Plumping Lip Oils to offer consumers a gold-metal colored charm necklace for a limited time. The necklace directly invokes the brand’s product, featuring charms like a strawberry and So Juicy lip tubes. It also boasts a charm of plump pink lips with ‘ColourPop’ written across as a centerpiece and at the heart of it all.
Trend Themes
1. Natural-plumping Lip Products - Natural plumping is harnessed using ingredients like peppermint and peptides in new lip products.
2. Multi-shade Lip Oils - Consumers are provided with varied options in lip oils through an array of shades to suit different preferences.
3. Cosmetic-jewelry Collaborations - Collaborations between cosmetic and jewelry brands offer unique, limited-edition accessories that capture brand excitement.
Industry Implications
1. Cosmetics - The cosmetics industry is embracing natural ingredients to offer innovative products with dual benefits, like plumping and moisturizing lip oils.
2. Fashion Accessories - Fashion accessories are becoming more integrated with beauty products, creating an immersive brand experience for consumers.
3. Personal Care - The personal care sector sees growth in the appeal of products that meld beauty with skincare benefits, appealing to a health-conscious audience.
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