Lush Created Four New Versions of Its Iconic Snow Fairy Shower Gel
Laura McQuarrie — November 7, 2024 — Fashion
References: weare.lush
Lush makes about a million bottles of Snow Fairy shower gel for the holiday season. The wild success of this body care product has led to knock-offs attempting to capture some of its popularity, prompting Lush to create dupes of its product, proving that the iconic scent invented in 2005 by the 11-year-old daughter of Lush co-founders may be imitated but never duplicated.
For 2024, there are four new versions of the iconic shower gel coming to store shelves. While Snow Fairy Two Tone Shower Gel provides a unique sensorial experience with a carrageenan extract and exists as a shower gel-jelly hybrid, Snow Fairy Glow Fairy Shower Gel boasts added skincare benefits from organic cherry juice and vitamins. Fans of all things sparkly will appreciate that Snow Fairy Glitter Shower Gel contains 13 times more glitter than the original Snow Fairy formula.
For 2024, there are four new versions of the iconic shower gel coming to store shelves. While Snow Fairy Two Tone Shower Gel provides a unique sensorial experience with a carrageenan extract and exists as a shower gel-jelly hybrid, Snow Fairy Glow Fairy Shower Gel boasts added skincare benefits from organic cherry juice and vitamins. Fans of all things sparkly will appreciate that Snow Fairy Glitter Shower Gel contains 13 times more glitter than the original Snow Fairy formula.
Trend Themes
1. Multi-purpose Shower Gels - The incorporation of skincare benefits into shower gels showcases a growing trend of multifunctional body care products.
2. Sensory-enhanced Body Care - Innovative textures like gel-jelly hybrids are elevating the sensory experience in personal hygiene products.
3. High-glitter Hygiene Products - Increased glitter content in shower gels reflects a consumer desire for visually appealing and luxurious bathing experiences.
Industry Implications
1. Personal Care - The introduction of enhanced and multifunctional formulations is transforming the personal care industry.
2. Beauty and Skincare - New hybrid products that combine skincare ingredients with traditional body wash formulas are making waves in the beauty and skincare sector.
3. Luxury Bath Products - High-glitter and unique formulation shower gels are pushing the boundaries of luxury in the bath product industry.
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