The October 2020 sports trends highlight the latest in fitness apparel and accessories, workout gear, remote classes, and much more.
Ahead of its annual run, Michelob ULTRA announced that it would be partnering with fitness-tracking app Strava to make its Ultra Night Run virtual, while still enabling participants to stay connected with one another through the app's remote tracking capabilities. In addition to bringing athletes of all skill levels together to complete a 5 or 10KM race at their own pace, the brand seeks to raise funds for Food Banks Canada by donating one meal to someone in need for every kilometer that's run.
Another notable feature comes from Peloton, as the home fitness company has added a Barre class to its workout library. Taking cues from ballet training, Peloton Barre is led by two former dancers, Ally Love and Hannah Corbin.
Top 40 Sports Trends in October
From Smartphone-Powered Core Trainers to Team Logo-Stamped Burgers:
Riley von Niessen — Oct 24, 2020 — Lifestyle
40
Self-Sanitizing Workout Equipment
The Reaxing 'One-Infinity-One' Takes Up Just Four Square Feet
39
IoT-Connected Bike Lights
The ioLIGHT Was Designed with Urban Commuters in Mind
38
Oversized Instructional Workout Mats
The 'INSPIRATION' Exercise Mat Guides Athletes Along
37
Technique-Focused Running Gadgets
NURVV Run Has Upgraded Its Insoles and App with New Features
36
All-Terrain Fitness Systems
The 'Terra Glide' Portable Total Body Gym Can be Used Indoors or Out
35
Inclusive Dynamic Sportswear
Bombshell Sportswear Offers an Unparalleled Fit in Its Leggings
34
Tension-Relieving Back Rollers
The Chirp Wheel+ Massages Tight Back and Neck Muscles
33
Barefoot-Friendly Skateboards
The 'Chub Cruisers' Allow for Comfortable Riding
32
Smartphone-Powered Core Trainers
The BoBob Balance Board Helps with At-Home Training
31
Science-Backed Maternity Sportswear
The Nike M Line is the Brand's First Maternity Collection
30
Mushroom-Infused Organic Instant Coffees
Mushroom Cups Boasts Mushroom Coffee with Many Benefits
29
Holistic Digital Lifestyle Wearables
The Garmin Venu Sq Smartwatch is Priced at $199
28
Modular Home Workout Systems
The Conceptual G-Wall Home Fitness System Hides a Gym Anywhere
27
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
26
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
25
Digitized Boxer Training Equipment
The SlamMan Aerobic Boxing System Has an Adjustable Design
24
Connected Stationary Bikes
Amazon's Prime Bike is an Alternative to Other Connected Bikes
23
Rope Climber Exercise Machines
The Ropeflex APEX RX4400 Tread Climbing Rope Machine is Intense
22
Collagen-Based Energy Gels
Built Brands' BuiltGO Does the Job of an Energy Drink and More
21
Dance-Inspired Fitness Classes
Peloton Launched its Newest Fitness Discipline—the Peloton Barre
20
Intelligent Suitcase-Like Gyms
The 'ARENA' Smart Personal Gym Has SmartWeight Technology
19
Hemp-Based Recovery Sprays
TIDL Offers a Selection of Plat-Derived Topical Sprays for Athletes
18
Sleek Long-Lasting Fitness Trackers
Samsung's Galaxy Fit 2 Can Last for 15 Days on a Single Charge
17
Limited Positive-Focused Jerseys
Colin Kaepernick's True to 7 Jersey Honors His Values
16
Charitable Virtual Night Runs
Participants Can Raise Meal Donations Through the Ultra Night Run
15
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
14
Athlete-Backed CBD Topicals
Green Eagle's CBD Products are Supported by NFL Legend Brett Favre
13
Premium Temperature-Regulating Socks
The Pursuit Ultralight Socks are Made from Ultralight Merino
12
Golfer Footwear Attachments
The Golfkicks Golf Traction Kit Adds Spikes onto Sneakers
11
Upgraded Interactive Bikes
The Peloton Bike+ Provides a More Dynamic Workout Experience
10
Subscription-Only Running Sneakers
Swiss Brand On Launches the Cyclon Model as a Subscription
9
Logo-Stamped Cheeseburgers
Sonic's 'Ragin’ Cajun Cheeseburger' Now Features an Edible Logo
8
Derby-Inspired Beer Cocktails
Blue Moon is Helping Fans Celebrate the Kentucky Derby
7
Football-Inspired Restaurant Experiences
Browns Fans Can Now Buy Season Tickets to the Dawg Pound
6
Green Tonal Minimal Sneakers
The Air Jordan 13 Retro Sneaker Arrive in a Lucky Green Colorway
5
Voice Assistant Sports Information
Google Assistant Users Can Now Access Baseball Information
4
Band-Influenced Sporty Capsules
The Latest adidas Spezial Collection Celebrates a Nightclub
3
Video Platform Sports Packages
The NFL Network Was Recently Added to the YouTube TV Platform
2
Affordable Feature-Rich Fitness Trackers
Xiaomi's 'Amazfit Band 5' Comes with Alexa Voice Control
1
Upgraded Audio-Guided Exercise Apps
The Auro App Now Includes New Running Features and More Music
Related Ideas
Athletic Merchandise Capsules
G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AI-Powered Workout Apps
FitMachine Uses AI to Improve Both Home and Gym Workouts
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Performance-Focused Training Sneakers
The On Cloudpulse Shoe is The Ultimate Gym Companion
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Performance-Ready Running Shoes
New Balance Spotlights the Fresh Foam X 1080 v13
Marathon-Inspired NYC Pop-Ups
Bandit x ASICS Partner for a New Capsule and Immersive Experience
Contemporary Functional Athleticwear
Reebok and Danielle Guizio Join Forces in a New Series
Balletcore Athleisure Collabs
The Alo Yoga x American Ballet Theater Merges Dance and Streetwear
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Unique Fitness Plan Apps
Athli Has Announced the Addition of Three New Trainers
Luxury Seamless Sportswear Brands
REFORMER Pilates Boasts Collections, Handmade in Los Angeles
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Effortless Workout Fashion Capsules
Reebok Introduces a New Collaboration with SET Active
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Updated Sports Retail Strategies
Decathlon Announced Its New Purpose and Business Strategy
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Celebrity Trainer Workout Apps
Alfonso Moretti Has Launched the Beverly Hills Workout App
Performance Pickleball Apparel
Stack Athletics' Summer Collection Keeps Players Cool on the Court
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Neutral Tonal Hiking Sneakers
HOKA Unveils New Colorways of the Tor Ultra Lo Sneaker
Hybrid Fitness Smartwatches
The Moto Watch 40 Strikes a Balance Between Device Styles
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Score-Tracking Esports Applications
The Esports World Cup Now Has a Mobile App for Attendees
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Social Media Fitness Hubs
Peloton and Tiktok Boast the #TikTokFitness Peloton Hub
Smart Stride-Sssisting Wearables
Hurotics H-Fit Fixes Your Stride for Training Athletes
Anti-Scrolling Step Apps
Saucony's Marathumb Challenge Gets Participants Taking More Steps
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
Gamified Virtual Fitness Apps
GymPet Transforms Workouts Like an Interactive Game
Immersive Virtual Marathons
Peloton Created a Visual NYC Marathon Experience for the Peloton Tread
QSR Game-Inspired Fitness Partnerships
WithU and McDonald's MONOPOLY Make Strides in the UK
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Sports-Focused Stealthy Smartwatches
Mobvoi Launches the Endura Version of the TicWatch Pro 5
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Complimentary Health Apps
Life Time, Inc. Has Announced That Its Life Time App is Now Free
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
All-in-One Hybrid Fitness Solutions
FIIT Has Introduced the FIIT Platform for Global Businesses
Inclusive Health Apps
Diet Pulse is a Fitness Tool at the Intersection of Tech and Health
Redesigned Flagship Running Shoes
The Adidas Ultraboost 5X Features the Brand's Primeknit Upper
Premium Sporty Running Sneakers
Reebok LTD Presents the Premier Road Modern Sneaker
Streetside Challenge Billboards
Gymbox Start Line Encourages Passersby to Try a Short Dash
Expansive Performance Running Lines
Bandit Launches 92-Piece Fall 2024 Line Inspired by Resilience
Sporty Aperitivo Apparel
Aperol Launches Tennis-Inspired Capsule for US Open Partnership
Gamified Workout Apps
'Workout Quest' Merges Workout Data with AI and Technology
Holistic Sports Clubs
ULTRA CLUB is Set to Open the Largest Padel Complex in the Us
Collaborative Outdoor Technical Apparel
Hyke and The North Face Join on a New Outdoor Capsule
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Sports-Inspired Digital Docuseries
Purina Pro Plan Partners with Michael Phelps & Others
Complimentary TV Workout Classes
Samsung and F45 Partnered to Offer Living Room Workouts
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Toronto HIIT Workout Studios
Barry's Bootcamp is the Perfect Spot for a High-Intensity Workout
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Elite Performance Coach-Backed Apps
Youll Debuts Miactive, a New Fitness and Wellness App
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Integrated Daily Step Counters
Steps Daily Keeps Health On Track Without Draining Phone Battery
Hybrid Dance Apps
Zumba Fitness Has Launched the Inaugural Zumba App
Music-Based Fitness Apps
Feed.fm Highlights the Significant Role Music Plays for Fitness Apps
Mobile HIIT Games
'Run Legends' is Part of Talofa Games' Mission of Making Healthy Games
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Digital Fitness Professional Platforms
Sweatbase Offers a Comprehensive Experience
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Socially Connected Workout Apps
The 'SocialPump' App Connects Athletes to Their Friends
Sporty Smartphone Partnerhips
Vivo Unveiled Its V30 Series Smartphones at UEFA EURO 2024™
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Pro-Level Workout Apps
The 'Dropset' App Supports Serious Workouts with Advanced Features
Holistic Fitness Trackers
WayFit is a Wellness App That Caters to Individual Fitness Journeys
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Co-Branded Sleek Running Collections
Carhartt WIP Joins Progress Running Club on a Capsule
Millennial-Specific Fitness Platforms
Sarah Mariko Launches a New Fitness App, MOVE with Mariko
Boxing Fitness Challenges
RockBox Fitness & ABC Fitness Partner to Enhance the Fitness Experience
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Fitness Booking Platforms
People Can Book Anytime of Virtual or Online Class Through GymNet
Football-Themed Cereal Promotions
This Weetabix On-Pack Promo is Being Run with The FA in the UK
Purposeful Brand Transformations
Decathlon Unveils a New Brand Identity, Logo and Brand Purpose
Fitness Support Apps
Reebok is Launching the Reebok Fitness App for All-Encompassing Support
Tennis-Inspired Grunt Notifications
Grindr Debuted a Special New Feature in Honor of the Us Open
Smart Push-Up Trackers
'Push' Lets You Track Push-Ups with Real-Time Facial Recognition Tech
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Supportive Fitness Tracking
SocialPump Offers Robust Tracking For Flexible Workout Plans
Connective Sports Apps
Acti Forges Connections Between Like-Minded Sports Lovers
Fitness Bike Reading Applications
Amazon Introduces the Kindle App to a Series of Peloton Bikes
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Fitness-Focused Screentime Limits
Stryde Allows Users to Earn Screen Time Based on Activity Levels
Enhanced Strength Training Programs
SH1FT Fitness Collaborates with 24 Hour Fitness
Fitness Studio Gamification Tools
Xplor Mariana Tek Enhances Member Motivation & Engagement
Fitness Tracker App Subscriptions
Strava Introduces a Family Plan Subscription Tier
Strategic Running Gameplay
Battle Run Invites Joggers to Conquer Territories on Their Runs
Customizable Fitness Apps
Levrfit Offers Intuitive Assistant to Guide You Through Your Workout
Data-Driven Weight Lifting Apps
Workout Logs - Gym Tracker Helps Keep Track of Gym-Goers' Gains
Comprehensive Fitness Apps
JustLift Monitors and Tracks Fitness Goals
Athletic Coach Organizational Apps
Propulze Helps Coaches Track Their Athletes' Progress
Comprehensive Sports Apps
OutyPlay Builds Community for Sports Enthusiasts
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Form-Improving Running Apps
The Runology App Creates Custom Improvement Plans
Gamified Martial Arts Apps
Martial Profile Offers a Personalized Fitness Journey
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Team-Based Wellness Challenges
Bright Break Enhances the Well-Being of Remote and Hybrid Employees
Sports Affiliated Restaurant Campaigns
NFL Trio Star in a Official Grill + Bar Sponsor Campaign