The Auro App Now Includes New Running Features and More Music
Riley von Niessen — September 15, 2020 — Lifestyle
References: aurofit.co & play.google
Consumers in search of an app that helps them to improve their gym routine in addition to any at-home workouts they like to do, can find what they're looking for in the Auro app.
An audio-based fitness app, Auro includes over 400 on-demand workouts and more than 16 training plans, which can be specifically tailored to the user's fitness goals. With so much variety, the app is meant to increase the effectiveness of all types of athletic training—whether consumers are training for a marathon, looking to increase their flexibility, or gain more strength.
More recently, Auro added new in-app running features so that users can keep track of their pace more efficiently, and integration with Amazon and Apple Music.
Image Credit: Auro
An audio-based fitness app, Auro includes over 400 on-demand workouts and more than 16 training plans, which can be specifically tailored to the user's fitness goals. With so much variety, the app is meant to increase the effectiveness of all types of athletic training—whether consumers are training for a marathon, looking to increase their flexibility, or gain more strength.
More recently, Auro added new in-app running features so that users can keep track of their pace more efficiently, and integration with Amazon and Apple Music.
Image Credit: Auro
Trend Themes
1. Personalized Fitness Apps - The trend of personalized fitness apps like Auro allows users to tailor their workouts to their specific goals and preferences.
2. Integration with Music Streaming Services - The integration of Auro with music streaming services such as Amazon and Apple Music enhances the workout experience by providing a wide range of music options.
3. Audio-based Workout Programs - The popularity of audio-based workout programs like Auro demonstrates the potential for disruptive innovation in the fitness industry by delivering guided workouts through audio rather than visual cues.
Industry Implications
1. Fitness Apps - The Auro app represents a disruptive innovation opportunity in the fitness app industry by offering a wide range of personalized workouts and training plans.
2. Music Streaming Services - The integration of Auro with music streaming services creates a disruptive innovation opportunity in the music industry by providing a curated audio experience for workouts.
3. Audio Content Platforms - The success of audio-based workout programs like Auro highlights the potential for disruptive innovation in the audio content platform industry by catering to the growing demand for guided audio workouts.
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