These November 2023 toy trends range from preschool gaming subscriptions to interactive play experiences. One standout example is the LEGO Superpower Academy in London. The immersive experience aims to redefine playtime with interactive challenges that stimulate creativity, communication, and problem-solving, while encouraging family connections.
In the digital realm, Spin Master recently launched Piknik, an app subscription service offering unlimited access to preschooler-friendly games. These include Toca Pet Doctor and Sago Mini School, and keep young minds engaged with educational elements.
Assouline's stunning Barbie coffee table book is another notable example that celebrates the iconic doll's 65th anniversary. It delves deep into Barbie's history, tracing her influence through the years and features unseen images, quotes, and even a glimpse of Margot Robbie from the recent Barbie movie.
Top 30 Toy Trends in November
From Preschool Gaming Subscriptions to Interactive Play Experiences:
Jana Pijak — Dec 2, 2023 — Life-Stages

30
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky

29
Two-in-One Kids Scooter Designs
This Children's Electric Scooter Concept is Adjustable
28
Building Block Snow Globes
The LEGO Lo-Fi Girl Snowglobe by BrickAbe is Charming
27
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
26
Blind Box Toy Shops
The Newest MINISO Store in the UK is Full of Mysteries and Surprises
25
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
24
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
23
Buildable Marble Mazes
The LEGO Magic Maze is a Challenging, Skill-Building Tabletop Game
22
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
21
Decayed Car Playsets
Hot Wheels x Daniel Arsham Features Stylistically Aged Designs
20
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
19
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
18
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
17
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
16
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
15
Interactive Holiday Plush Toys
The Bearlieve Bear is the First Interactive Build-A-Bear Friend
14
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
13
Gummy Candy Collaboration Toys
The L.O.L. Surprise! Loves Mini Sweets x Haribo Products are Cute
12
Collectible Game-Inspired Props
Minecraft Taps The Noble Collection for a New Collectible Capsule
11
All-in-One Anime Card Games
The Pokemon Trading Card Game Classic is Ready to Play
10
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
9
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
8
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
7
Horror Franchise Board Games
The SAW: The Jigsaw Trials Board Game is for Two to Six Players
6
Escape Room-Inspired Puzzles
Ohm's Quest is NFC-Enabled for an Interactive Experience
5
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
4
Preschool Gaming Subscriptions
The Piknik App Subscription Service Shares Games for Preschoolers
3
Adult Gamer Toy Sets
The LEGO Super Mario Piranha Plant Has 540 Pieces
2
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
1
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Digital Apparel Education Initiatives
Roblox is an Unexpected Platform for Fashion Education
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Video Game Meal Toys
The McDonald's Japan Mario Kart Happy Meal Toys Come in Two Sets
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Robot Toy Stop-Motion Series
Hasbro & TheSoul Partner for a TRANSFORMERS Series
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Toy Brick-Inspired Luggage Sets
LEGO Introduces a New Bright Trolley and Backpack Set
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Shareable QSR Meal Toys
McDonald's Happy Meal Now Offers Two Toys to Gift this Holiday Season
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Iconic Artist Toy Sets
The LEGO Ideas Bob Ross Set by Bricknificient is Detailed
Interactive Screen-Free Games
Spin & Play® Encourages Physical Activity and Cognitive Development
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Iconic Franchise Puzzle Partnerships
LEGO and Pokémon Join Forces on a Multi-Year Partnership
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Movie-Inspired Digi-Pets
The Star Wars Tamagotchi Lets You Shape Anakin Skywalker’s Fate
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Collaborative Streaming Game Experiences
Netflix and Roblox Partnered for a Digital Theme Park
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Racing League Toy Collaborations
LEGO and Formula 1 Announce their Multi-Year Partnership
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Screen-Free Pre-School Speakers
The Learn with Peppa Tonie Supports Pre-Readers with Audio Content
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Show-Inspired Limited-Edition Figurines
POP MART Presents the MEGA SPACE MOLLY Squid Game Doll
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Show-Inspired Lego Sets
LEGO Bluey Sets are a Creative Collaboration for Young Builders
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Video Series Toy Lines
Moose Toys Will Create a Toy Line for The Amazing Digital Citrus
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Interactive Dollhouse-Themed Games
Gabby's Dollhouse: A-meow-zing Moves Launches on Nex Playground
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Racing Video Game-Inspired Blocks
LEGO Introduces the Dynamic Super Mario Kart Set
Innovative Game Collections
Particula Redefines Play and Learning with Elevated Classics
Kid-Friendly Kitchen Stations
Studio Eggi Revolutionizes Kids’ Playrooms with Thoughtful Design
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Reimagined Film Brick-Form Shows
LEGO Recreates Iconic Pixar Films for Bricktoons on Disney+
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Magnetic Building Tiles
Magna-Tiles Introduces its 'MicroMags' Product Line for Young Builders
Book-Themed Plush Collectibles
Punchkins’ Book Plushies Celebrate a Love of Reading
Personalized Toddler Tales
The Spark Book Creates Custom Stories with Your Toddler as the Hero
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options