These modern dad innovations range from father-daughter rap videos to infographics that break traditional gender stereotypes. The roles of the modern dad are changing as more fathers decide to take on the responsibilities of a stay-at-home parent. Moreover, even controversial celebrities like Kanye West are proving that fatherhood can soften an otherwise egotistical star.
These commercials, mobile apps and social media accounts illustrate the diverse characteristics of modern fatherhood and showcase society's views of their ever-changing roles. Standouts include same sex fatherhood ads that break common stereotypes while standing up to discrimination along with hot dad social accounts that chronicle attractive parents at various Disney park locations. While mainstream media is portraying same sex families more frequently, fatherhood-focused Instagram accounts highlight millennial parents who are recognized for their fashion sense or photographic talents.
Other memorable examples from this list include products that are specifically designed for new dads. These include diaper bags and baby carriers that are more sporty than traditional and female-centric products.
18 Modern Dad Innovations
23
Dad-Celebrating Coffee Sets
Soma and Intelligentsia Teamed Up to Make the Ultimate Gift for Dads
22
Child Drawing Tattoos
Amazing Dad Turns His Son's Doodles into Inked Body Art
21
Sophisticated Baby Satchels
The OiOi Baby Bags are a Sleek Carrier for Dads Everywhere
20
Daddy Daypack Carriers
The Deuter KangaKid Backpack is Designed for On-the-Go Dads
19
Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
18
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
17
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
16
Dad-Bod Perfecting Devices
'Vyprer' is an Ideal Father's Day Fitness Gift to Give Dad a Great Body
15
Daddy's Girl Auto Ads
The Volkswagen Polo Commercial Uses Fatherly Love to Portray a Safe Car
14
New Father Portraits
The Book of Dads by Dave Young Captures a Man's Parental Anxiety
13
Clueless Father Apps
The 'Who's Your Daddy?' App Assists First-Time Dads
12
Dad-Celebrating Coupons
Samsung UK Helps Twitter User Sent Out Comical Father's Day Wishes
11
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
10
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
9
Paternal Comparison Graphs
The 'Modern Day Dad' Infographic Highlights The Evolution of Fatherhood
8
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
7
Manly Cleaning Campaigns
#SwifferDad Shows the Changing Relationship Between Men and Cleaning
6
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
5
Modern Dads Podcasts
City Dads Group Creates an Enlightening Space for Parental Discussions
4
Tuneful Fatherhood Ads
Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
3
Heartwarming Dad Ads
The Cheerios Effect Campaign Captures Real Family Stories
2
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
1
Thanksgiving Pop Parodies
This Meghan Trainor Parody is Cleverly Called 'All About That Baste'
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Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Fuelled Caregiving Apps
Nanni AI is an App that Helps Parents Understand their Babies
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Limited-Edition Cat Dad Hoodies
Felix Cat Insurance Introduces a Hoodie to Celebrate Father's Day
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Celebratory Family Menus
KFC Curated the Real-Talk Mother's Day Menu with Chrissy Teigen.
Celebrative Holiday Apparel Campaigns
Old Navy Unveiled 'Love is in the House'
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Donut-Shaped Sponges
Scrub Daddy and Dunkin' Collaborated for National Donut Day
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Rapper-Approved Product Campaigns
Topicals Introduces a New Fading Product with Rapper Flo Milli
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Kid-Friendly Tech Frames
myFirst Recently Unveiled Two New Digital Frames
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Women's Health Platforms
Frida Uncensored Equips Parents with the Education Needed for Motherhood
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Redesigned Father's Day Cards
CALM & The Or's Father’s Day Redesign Challenges Outdated Messaging
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
Gender-Neutral Period Products
Aunt Flow Offers Period Products Free of Gendered Language
Personalized Sleep Tracks
Huggies' Sound of a Hug App is Targeted at Infants
Pet-Equality Campaigns
Pet Ownership Rights Take Center Stage in Innovative Campaign
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Kid Entrepreneur Carts
Allboss is a Creative Approach to Entrepreneurship for Children
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Branded Short Talk Shows
Progressive’s Dr. Rick Appeared as a Guest on Hot Ones
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Familial Meal Kit Campaigns
HelloFresh, Hello Dinner Spotlights the Uniqueness of Households
Practical Dad-Friendly Hoodie Designs
The Dad Hoodie is Presented as an Innovative Apparel Option
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Private App-Based Journals
Apple Launches a New Journal App for iPhone Users to Positively Reflect
Reimagined Pop-Culture Music Genres
Disney's A Whole New Sound Imagines Classics in New Genres
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Unity-Promoting Family Skate Decks
DGK Partners with Darren Harper for a Special Skate Deck
Commemorative Fatherhood Campaigns
Mitchell & Ness Highlights the Profound Influence of Fatherhood
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
AI Video Advertisement Generators
AdCreative.ai Showcases anAI-Powered Product Videoshoot Model
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Digital Gifting Platforms
On Me Makes the Traditional Gift Card Experience Modern & Personal
Special Needs Parenting Platforms
Rare Parenting is Supportive and Educational
Pregnancy Support Communities
Aware.ai Pregnancy App Connects Moms with Communities and Resources
Accessibility-Centered Ads
Apple's Holiday Ad Highlights Accessibility with AirPods Pro 2
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Pet Parent Gift Boxes
Comfort Zone's Gift Box Celebrates the Positive Attributes of Cat Dads
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Cheeky Father's Day Promotions
Panera Celebrated Father's Day by Accepting Dad Jokes as Payment
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Parent-Honoring Olympic Campaigns
Molson'a Campaign Honors the Parents of Team Canada Athletes
Child-Centric Online Safety Campaigns
Wondershare FamiSafe Engages Parents with a Contest
Retro-Inspired Animated Stickers
Apple Rolls Out New Stickers Ahead of this Year's WWDC
Connective Men's Wellness Apps
'Find a Men's Group' Helps Men Seeking Community and Support
Movement-Evoking Audio Visualizers
Dadk Jung Designs the FAV-LE22 Fluid Audio Visualizer
Celebratory Dad Donut Gifts
Duck Donuts Father's Day Donuts Come in the Dad Dozen or Half Dozen
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Kid-Friendly Financial Support Apps
Goaly Offers Financial Lessons for Kids and Their Parents
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Solution-Oriented Holiday Ads
Orange’s Holiday Ad Brings Families Together Over Smartphones
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Digital Parenthood Platforms
Aura Has Launched the Digital Parenthood Community
Mom-Inspired Rap Generators
MamaRap Creates Raps for Your Mom for Mother's Day and Beyond
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Paternity Leave Advocacy Campaigns
The Dad Shift Highlighting the Inadequacy of the Current System
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
External Photo-Taking Features
Google Unveils a New Child-Focused Feature for Photo Taking
Flexible Food Delivery Services
DoorDash Supports Parents & Individuals with Disabilities
Custom Rap Songs
PapaRap Crafts Personalized Rap Songs for a Unique Father's Day Gift