Matalan and Mr Motivator Tailor-Made Exercises for Parents
Laura McQuarrie — February 18, 2025 — Lifestyle
References: linkedin & marketing-beat
In response to research that found 71% of parents struggle to find time for exercise, clothing retailer Matalan teamed up with celebrity fitness coach Mr Motivator to create the Daily Dozen exercises for parents.
Although it might seem like a challenge to get in a stretch while preparing meals or a few reps between loads of laundry, the Daily Dozen repositions these as prime time for parents to get in a little activity. The exercises make the most of household goods like water bottles for bicep curls, laundry baskets for rows, and dining chairs for squats.
These 12 simple exercises were made to be done regularly at home, and they're approachable enough so that they can suit nearly everybody.
Although it might seem like a challenge to get in a stretch while preparing meals or a few reps between loads of laundry, the Daily Dozen repositions these as prime time for parents to get in a little activity. The exercises make the most of household goods like water bottles for bicep curls, laundry baskets for rows, and dining chairs for squats.
These 12 simple exercises were made to be done regularly at home, and they're approachable enough so that they can suit nearly everybody.
Trend Themes
1. Integrated Home Workouts - Blending everyday household tasks with fitness routines creates opportunities for seamless and sustainable exercise regimens.
2. Utilization of Household Items - Repurposing common home goods as workout equipment presents a cost-effective way to support at-home fitness.
3. Time-efficient Exercise Programs - Designed specifically for busy parents, these quick workouts align exercise with daily activities, maximizing time efficiency.
Industry Implications
1. Fitness and Wellness - Innovative home workout plans tailor-made for specific demographics such as parents are revolutionizing the fitness industry by offering flexibility and convenience.
2. Home Goods and Furnishings - Household items doubling as exercise tools highlight new marketing angles and product development opportunities for everyday home products.
3. Apparel and Sportswear - Collaborations between clothing retailers and fitness experts are driving the creation of functional garments designed to suit home workout environments.
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